Saturday, 5 April 2014

Keyword Research Ideas,Tools For Finding Business Keywords

Keyword Research Techniques to find High Search Volume Keywords your customers uses to search.

Keyword research is most valuable component or activity of  SEO which i frequently do while iamdoingseo for my website or clients websites.Implementing Keyword Research for your business website varies based on authority, LP's, Content and  brand, sales,traffic, budget, resources of business and more.Here I have provided Tips & Tricks for executing professional keyword research, ranking high for targeted search queries and its relevant's.
you can also access solutions for  fallowing queries through this blogpost
Why i do keyword Research?
To find more relevant keywords for targeting your niche audience, for more read complete solution on why digital marketing expert  do keyword research.
What is keyword research? 
Finding the keywords and use them. find more details in the post
What are the steps included in Keyword research? or How to properly conduct keyword research?
seed keywords, long tail keywords, organic keywords, keyword opportunities, competitor analysis, keyword competition analysis using keywords analysis tools and find more in the post
what is keyword in SEO and what are different types of keywords?
Keyword is query with high search volume, medium competition, relevant to business niche, and searched by niche audience or customers.keyword can be business-defining, customer - defining, long tail, product/service keywords, local keywords, broad match, exact match, phrase match and more. keyword let people find the website when searching on search engines.
What is Keyword Analysis?
Analyzing the keyword competition, search volume, find new opportunities, conversions, long tail keywords, relevancy keywords, competitors ranking for primary keywords, keyword density, how to use keywords in content strategy, on-page SEO, and more
What are different tools uses for doing keyword search?
Keywords or topics long tail keywords using google keyword tools, trends, search suggestions,  soolve, and more and analyse keywords using SEMRush, Ahrefs, MOZBar.
How we can do keyword research manually?

Why I do Keyword Research?

 As a Pro's I implement keyword research to
  • Find right keywords and long tail phrases to target while doing SEO for my website.
  • Bring in right kind of visitors
  • Analyze business niche market behavior
  • Find my Competitors,
  • Find best Online Presence, websites, blogs, and other sources to drive in inbound or referral traffic to my website
  • Find relevant Audience,businesses
  • Plan and implement On-Page Strategies(website components(Titles,Description,anchors,alt tags), content strategies.
  • Plan and implement Off-Page strategies include blogging, implement web 2.0 Strategies, social media optimization strategies, image optimizations, content marketing, video optimization etc
  • Plan and implement conversions, traffic increasing paid advertisements (PPC, Paid Ads(SMM) and more.
Knowing your business driving keywords bring right visitor for your business website. Here are the Keyword Research Techniques to Identify domain specific,service specific,local specific,commercial keywords.
Keyword research Process
keyword-research lets you discover new, proven keyword 

What is keyword Research?

Finding and Analyzing keywords or search queries which bring in niche audience to your blog/website through organic and paid channels online is called keyword research. This is fundamental part of online marketing of all kinds, and is especially relevant for freelance writers, online publishers, and bloggers.

Using the right keywords that will bring visitor who want to buy,use your products,services.
It was mandatory to research for  high performing keywords, So stop guessing at what people are searching for and use the Keyword-Research-tool to get keyword ideas and suggestions for your content.Lets you discover new, proven keyword opportunities that convert to sales.
Tools that may help us in conducting Research for Keywords are :
 Keyword tool alternate of keyword planner 

How do you do keyword Research?

Keyword  Research Process:

  • List out Relevant Topics/Seed keywords by understanding your business, niche business, audience problems, audience language,  etc. examples Link Building Techniques, Back Link Techniques, 
  • See What Keywords you rank for using Google Search Console 
  • See What Keywords your competitors are ranking for using SEMRush, Ahrefs,
  • Brainstorm Keyword Phrases
  • Research related search terms
  • Identify and shortlist list of long tail keywords using search related to, forums, soovel, ubersuggest, google suggested keywords, keyword scrapper,  google webmaster tools search queries, google trends, google correlate, Quora, 
  • Some other sources of Keywords  or niche topics is ( Forums (boardreader.com), Wikipedia (content section), reddit (topics), education marketing places like udemy (Popular Course Description, curriculum or topics, auto suggestion searches), twitter chats(tweetchat/ twitterfall/ tweetgrid /twubs.com,) to research using hashtags, get accessed to top tweet chats at twitter chats  , Twitter chat schedule )
  • Finding questions our audience looking for solutions using tools (Faqfox, askthepublic, google people also asks etc)
  • Forum research ( to find best forums to understand questions your audience looking for, language your audience using and find keywords  density using free tools i.e. keyword density tool by SEO Book
  • Research Q&A Sites( Quora, yahoo answers,ask meta filter, wiki answer, and more) i.e in terms of topic   and identify top answered top viewed questions
    • Find your competitors keywords using google keyword tool(place your competitor page in landing page option) and sort list few high search volume keywords and analyze more using other keyword tools.Analyze competitors page authority, domain authority, page level authority, referring domains using MOZ Bar, Link profile using Ahrefs (back links - external links) i.e. includes spam blog comments, low quality web/article/blog directories,over optimized anchor tags, editorial links. On page SEO using MOZ Bar Page Analysis,content quality implemented by your competitors
  • Assess the competition level of each keyword using keyword tools keyword snatcher, SEMRush, Ahref keyword explorer, MOZ keyword explorer,
  • Get the most complete set of keywords, you need to use at least a few different tools include keywordtool.io, ubersuggest.io, Soovle, FAQFox, AnswerthePublic, Google trends, Google Auto Suggestion, Google Similar Search etc
  • Must look into metrics before finalizing your keyword list is Search Volume, Keyword Difficulty, Clicks, Cost Per Click, No of Words, 
  • Group your list of keywords(relevancy, intent, Business value)
  • Keywords for header(single word keyword with high search volume, competition), body( 2 word keyword phrase with 2000 search volume, less competitive than Header keywords) , Long tail Keyword phrase. 
Pro tip: Optimize website for body keywords. Never over optimizing for long tail keywords to avoid google panda penalty

SEO Tip: A keyword is said to be low competitive if it shows out results include ezine articles, ehow,   yahoo answers, buzzle, squidoo, hub pages, wordpress, blogspot, etc.

Bonus:

Keyword Research In Less Than 60 Seconds

Use Ahref, SEMRush, Moz and verify the competitors keywords (keywords they are bidding for, or running ads, Create List of Common keywords for which all your competitors are optimizing their websites/blogs. Start Optimizing your blog or website for same terms (Organic SEO or Paid Search)

Please share me if you have any more tips to implement keyword research.

0 comments: