Wednesday, 14 June 2017

Image Optimization Tips (updated 2017)



How to get Decent Traffic to your Website/Blog Using Images?

content,shares,videos,images guest postings,blog commenting,book markings increases web page visibility for search engines like Google,yahoo,bing

Images,media one of the most tactic of seo brings most traffic and beside reduces bounce rate,may even some time leads to call for action

Including of images on to webpage is essential,and including of images leads disadvantage ,fall of site speed and performance
so to over come this their is a need to understand how to optimize an image ,where we have know what are the formats the search engines generally accept,what ways we can make search engines to reach our images,how to make our images available for key word on the internet and many things to be understood

Image optimization leads much great traffic contribution as part of SEO process,Image search drive lot of traffic to the site,So their is need to format the images accordingly, by knowing how search engines work with images, 
here below I can guide you to start image optimization in a best way


How to create SEO friendly images


the search engine friendly images
seo friendly image optimization
Here I can propose four ways to do best with images
  • Alternate text
  • Name of the file
  • Size
  • Page context 
  • using pre-optimized images
Alt Text for the image
         When we are doing Image SEO along with image src, use alt tag attribute to provide alternate text that describe the image, which actually the search engines can see

<img src= “Url” alt=”alternate text”>

Now it’s time to learn how to use alt text in better way i.e. that helps in making the site more explanation
  • Use keywords in a descriptive and contextual way
  • Keep it short up to 125 characters
  • Only use alt text only for the images that search engines to be indexed
Name of the image file:
  It’s also similar to alt text, which provide information about image to search engine
File names can be modified easily as per requirements
But keep this thing in your mind while giving the names for files
  • Use keywords, as so as the names of images are used in urls
  • Use hyphens as a space separator, keep it short and unique
Size of the image file
       Page loading speed depends on Image SIZE
So reduce the image size or rather use the formats of image which are search engine friendly,
  • PNG format, which the preferable image format for internet use
  • JPG format: standard format
  • GIF format
There are many image compressing techniques even for more details fallow the blog
Image compression tools

note: Never ever go for dynamic resize, It’s even waste large bandwidth even

dynamic resize mean that uploaded at 256*300, later resized as 800*1024,

Page context:

Appropriate placing an image in accordance to the context mean that the name, the comments, the alternate text should me in context the information on the webpage, as Google try to gather as much as information it can

more information on how image effects the webpage ranking by mattcuts

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