Wednesday, 14 June 2017

Compare Search Engine Optimization & Search Engine Marketing

Difference Between SEO & SEM or Search Marketing?

Her with this post  will let you understand things include
  • Search Engine Optimization
  • Search Engine Marketing or Search Marketing
  • When to do SEO(Search-Engine-Optimization) and when to do SEM(Search-Engine-Marketing),
  • Paid Search or PPC,

SEO is synonymous with SEM, Search Engine Marketing is everything that we do to utilize the technology of search engines with the aim of promoting a web site and increasing its traffic which includes Paid Inclusion,Traditional Ads,Pay-Per-Click (PPC) Advertising(PPC ads, run by Google and Overture)


Search Engine Optimization (SEO)

search engine optimization is part of search engine marketing or search marketing which will be implemented by digital marketer or blogger or seo analyst to increase visibility of the website on search engine SERPS, for relevant user searching queries i.e. in a word to bring in organic traffic for the website/blog. SEO leads natural traffic  for the websites/blogs.
You can read our SEO Tutorial for Beginners  Search Engine Optimization(Complete reference)

Search Engine Marketing (SEM)


Search Marketing is set of SEO Alternate methods to increase traffic to the website/blog i.e.Paid Marketing, Branding etc.




Compare SEO with SEM
what is difference between Search Engine Optimization, Search Engine Marketing

Understand Paid Links

Paying Bugs/Dollars for Leading, Quality, Relevant Websites for giving back links from their content or listings rather than relying on the search engine spiders to rank you over time.

Some of the paid links services that drive traffic are 

Google Adwords(PPC):ads which appear in the search results based on the keywords entered and you pay each time your ad is clicked
Display Ads
Affiliation Programs
Social media Ads (Facebook)
Guest Postings
Paid Directory Listings
Classifieds
   
Why website/blog webmasters, Startup business owners, well established brands etc. go for Paid Ads or SEM 
SEM offer the advantage of speed, as the results are instant, but you will pay for this. Many websites includes leading brands will use paid adverts while they work their way up the organic listings. However, paid listings are also often used to supplement organic results as a number of users will click on the paid links before the organic ones; this is usually because they are placed physically higher up the page which draws people’s eye first.


What is SEO?

Search Engine Optimization the element of SEM, or Search Marketing. Search Engine Optimization is the process of configuring, or optimizing/promoting your website for Search results (local/international) with the appropriate keywords you wish to be associated with, in a manner that will make it easily “seen” by search engines. SEO Includes 2 components i.e. on site SEO, Off Site SEO

On-Page SEO or On-Site SEO:

On-page SEO is Implementing Set of Search Engine Rules for the website/blog so that it can be search engine friendly. Few of them can be keywords included title, description, header tags, implementing proper text to HTML ratio, proper keyword density, images with alt tags, keyword optimized short urls, anchor texts,hosting website, verifying website/blog for webmaster, analytic's, seo audit, implementing SMO etc

Off-Page SEO or Off-Site SEO: 

Off-page SEO is Implemented for Blog/site to get back links from relevant, quality, authority sites for improving trust of an website to influence Search Engines SERP Results. Few of off-page SEO activities include link building, profile creation, business listings, bookmarking, video,image optimization, content marketing, email marketing, affiliate marketing, social media optimization(SMO), RSS feeds etc

What is SEM or Search Marketing?

We can say SEM is subset of Digital marketing or Paid Online marketing, it is set of methods used to promote your site to search engines i.e paid marketing so to get in traffic to the blog /site.
few of SEM techniques include Pay per Click Advertising(paying for Search engines for placing ads on top listings on SERPS for bringing in traffic for searches include  relevant or primary keywords.

Summary

The idea behind SEO/SEM is to generate high quality, relevant content that is keyword rich and placed on sites other than yours; this content contains back links that point back to your site. Google and the other search engines use these factors to rank you in the search results people enter. The more back links you have from original quality content, the more important and relevant you are to Google’s results and page rankings.



Reference:
for more information about Search Engine Marketing
http://searchengineland.com/library/channel/sem

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