Saturday, 21 June 2014

google algorithm changes that bring relevant results for audience



Author: raghava rao

Google support for small and medium, business website owners practicing white hat,legitimate seo tactics



Google updated a new Algorithm to control the spam, with name the Payday Loan Algorithm 3.0 just a couple of weeks after the release of version 2.0 of the Payday Loan Algorithm.
The main intention beside this is to provide support for small and medium business to get ranked well in SERPS, besides to target spammy websites that try to achieve high SERP's at the expense of legitimate websites. So that to lead organic increase of small and medium business in SERP's, increase brand awareness and return on investment.
This can only achieved by avoiding ranked spammy websites, with this reason new Algorithm to control the spam came in to existence
Google takes a fork approach to control spam,
Screening searches via the Payday loan spam algorithm,
Penalizing spammy domains through the Penguin tool.
How penguin algorithm works?

The Penguin algorithm targets websites that attempt to buy relevance through spammy links by lowering website rankings.

Both these strategies work together to improve the search experience for search engine users and website owners alike. 

there is need to know about even Panda 4.0  
              Panda Google Algorithm updates has great influence in the SEO world. This update aims to avert websites which try to rank in Google’s SERPs with thin and poor quality content. 
As per Matt Cutts, this Panda update has impacted around 7.5% of English queries.

Some information I have gathered about Payday Loan Algorithm 3.0 
     in actual Google doesn't provide too much detail about how their spam algorithm works; they have just released latest updates.
This new update targets spammy search queries.
In comparison, Payday Loan Algorithm 2.0 focused more on spam websites than on spam queries. 

How Payday Loan Algorithm determines that content is spammy, not legitimate, is unclear?
Google never reveal about the inner workings of any of its search algorithms.
Instead acknowledge that the update takes explicit action on certain types of spam, such as scraped content,
Automatically generated text,
Hacked websites, and
Unnatural or deceptive links to or from a webpage
By targeting spammy content, Google helps the user find relevant information without encountering spam. 

How Search and spam impact due to Payday Loan Algorithm 3.0 
      English language searchers won't notice much of an impact with version 3.0 of the Payday Loan Algorithm.
Searchers in other countries, which experience higher levels of web spam, will see a bigger change.
For example, much higher rate of web spam with countries like turkey experienced 4 percent of searches impact. 

Practitioners of black hat SEO, who use search tactics that violate Google's Terms of Service, will bear the brunt of this algorithm.
Legitimate businesses who do not understand SEO, or who mistakenly use discouraged tactics (such as repeating the same work over and over) may be penalized under Penguin and Payday Loan. 
              Website owners that are penalized for spam, either through Penguin update or through the Payday Loan Algorithm, can clean up the website, apply for reconsideration.
Google's interest is in providing relevant search results, not in blacklisting accidental spammers. 
With two new updates to the spam algorithm, it may take some time for website owners and users to realize the impact that the new spam algorithm will have. If your website uses legitimate or white hat SEO tactics, and you do not utilize spammy words in your website, blog, or social media updates, you may see either no impact or a positive impact as competitors are penalized. Certain industries that have a higher concentration of spam, such as online gaming, may see a bigger impact from these new updates. 

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