Link Building for Search Engine Optimization

What is link( SEO Perspective)?
Its an internal or external reference given  by placing link to webpage directly or as an anchored to let understand search engines or visitors that you are going to find more detailed information regarding this at this place, the link can be either do-follow (pass link juice/authority to the webpage referred) or no-follow(it will be an just reference). To get quality link building profile for an webpage the site should be having balanced link profile i.e. equal no of no-follow and do-follow links.


What is link building?  
Link building a technique or process of convincing the relevant website owner ore webmaster or blogger to link to your website/blog or an product page naturally with no-follow or do-follow attribute. link must be relevant, quality, high authority or internal web pages i.e contextual, referral etc.Link building helps your webpage rank on top on SERP's  for targeted query.

Why webmasters/blogger build back links ?
Link Building is implemented by webmaster/blogger to improve position on search engine SERPS once his/her website get indexed.More quality links to the website will rank better on Search engines.
Google Repeats, you're content/ webpage rank higher for your primary keywords, if you can get external websites to link to you. in general according to us(iamdoingseo experts) link building is done for increasing website visibility on search engines.Link building is done to promote website/blog, increase authority to the blog, increase traffic(relevant) traffic, increase page authority, improve link profile of the page or website,  and more.

What factors influence the quality of an link (Search Engine perspective)?
Quality of the link is estimated based on the

• relevancy, authority of the webpage you are getting back links.
• content optimization (Search engine friendly) i.e. unique, keyword density, header tag management, keyword optimization, contextual, 
• anchor text, used on external website contextual content to give an back link 

What are different types of links?

• Authority & Natural link
• Directory links
• Manual or Editorial & Press Release links
• .org, .edu links
• Article, Forum bio links
• RSS /Blog Aggregated links
• Profile& Comment Links
• Social or Referral Links

Link Building Definitions & Terms

• Back links
• Link bait
• Link Citation
• inbound link
• anchor text
• contextual link
• Relevancy link
• direct link
• referral link
• outbound link
• link profile
• broken link
• internal link
• external link
• Deep linking
• Link Disavow
• Footer links
• Hidden links
• Direct links 
• Link acquisition
• Image links 
• Link Juice
• Cross linking
• Dead links
• Link Claiming
• Link rati
• Do-follow link
• No-follow link
• Paid links
• Reciprocal links
• Site wide links 
• Link Spam
• UN-natural links 
• link schema
• Quality Links & Link Value
• Embedded Links
• Link Farm
• Organic Link
• Link Exchange

How to get a back link to your website/blog?
Get an link to your blog i.e from external web pages or from internal pages:

• Creating an blog on web 2.0 sites( web 2.0 link building),
• Book marking (Off-page Optimization),
• Content marketing(articles, press release, guest posts, RSS feeds),
• Image/video submissions,
• Ads Optimization,  

Natural link building V/s black-hat link building:

Back linking techniques those approved by search engines are called natural link building techniques, those will not be approved are call black hat linkbuilding techniques & those link building techniques which are not approved but accepted for consideration while improving an rank to webpage is called grey-hat techniques.

How google implementing quality check over link building techniques?

Google implement Algorithm Check to analyze quality of an links i.e, back links(internal, external, no-follow, do-follow), Algorithms include Penguin, Fred which are implemented by Google to check for quality of links, weather links satisfying google guidelines. Google recently rolled out Real-time Penguin update i.e. penguin 4.0. Real-Time Penguin algorithm google identify or check quality of link considering factors i.e. relevancy, context, anchor text, domain authority, natural, Page Authority, and other factors to rank the webpage on SERPS,while Fred to check for black hat linkbuilding implemented web pages and DE-rank them from Search engine SERPS,

Learn More from next post on "how Penguin Algorithm Works, and how webmaster can avoid his/her webpage from penalizing by penguin?"

Old School Link Building Techniques Failed Now

Fallowing old school link building techniques will not work in 2017 and further i.e.include

• Poor anchor text implementation (use long tail keywords instead of phishing with primary keywords, keywords synonyms), 
• Giving back links for low quality content publishing web pages instead analyse domain authority, page authority before giving out back links.
• Analyzing your links performance is must
• Reciprocal links
• Low Quality back links from websites which have DA<30, No Contextual links,

How to avoid Low Quality Links those drains your webpage rank or positions on SERP?(Case Study Analysis)

Lets think You have an link building opportunity  from An webmaster of an Web page,

• Firstly verify Domain Authority of an site, Site wide Authority, Page Authority of an webpage(use SEO Tool: Ahref, Open Site Explorer by MOZ), getting link from high domain authority and site wide authority truly adds worth to site, getting those links are bit harder, getting an opportunity to get link back from high authority sites is an welcome option.
• Check for Link profile of an website
• Check for relevancy of the Site, getting link from high authority site is matters with its relevancy to linking site.
• Check for context (link co-citation), placed editorially as avoiding can be considered as UN-natural link
• Link Anchor text , as exact match anchor text considered as Spam or unnatural these days, so do get link with keyword included long tail key word or brand and keyword (iamdoingseo link building techniques), 
• Links Position on the site 
• Guest Posting Links(guest posting goes spam),to solve avoid guest post from sites which are solely to publish guest posts, those giving back links with exact match anchor texts, and sites which are not relevant, paid guest postings.there are few alternatives to guest posting i.e. interviews, news jacking, social mention monitoring, broken link building
• Check weather the back link is do-follow or no-follow  and more....

Alternates for Link building, why link building is most preferred?
Brand Mentions
Social Shares(Facebook, Twitter, Google+, Pinterest and more)
Business reviews (local)
Content Marketing apart from these link building is preferred as they values most buy building links naturally with proper SEO Strategy as it brings in lot more relevant traffic,google bot visits, conversions then above suggested alternatives in 2017 and further

Link building techniques (paid)

In-house link building v/s Freelancing or outsource link building

Link building v/s Content Management

Link Building (Terms)

Do-follow link:
No-follow link
Contextual link
Link relevancy

What are different types of links?

• Editorial Links(natural link building)
• Manual Links
• Self Created links 
• Authority links 
• Reciprocal links
•  

Link building Methods(Tactics)

Best link building Techniques (2017)

Link building tools

Link building myths

Link building Site List (do-follow & no-follow)

Link building Resources

Here i have put on step by step guide on how to build back links in right way now.

Things to do before starting your back link campaign 

• Finalizing Anchor Text(Clickable Text of an Hyperlink) & its Anchor Text Ratio(types of anchors used) 
• Quality of link (No-follow(paid,comment, forums) or Do-follow link(relevant, high DA, .org, .edu, guest posts,) , link from high DA sites, relevant, contextual)
• Identify Pages Google Crawled or Indexed & Not Indexed which can be controlled by robots.txt, using site: operator, using google search console etc

Finalizing Anchor Text & ratio: 
Anchor Text:
A Word or Phrase in the content used to link to other relevant page in context i.e. a keyword or url or brand is called clickable text or anchor text. here are multiple types of anchor texts

• Using keywords as anchors or clickable texts (title, exact, word+keyword, Brand+keyword),
• Using brand name as Clickable link for an hyper link in your post/webpage ( check this linkbuilding blog, Iamdoingseo blog or  image alt tag, find back link strategies here etc),
• Using URL as an anchor text (http/https: naked url, iamdoingseo.com, naked url without http or https,)

Research shows Penguin

How to Manually Build Links to New or Existing Website/Blog?

Manual Linkbuilding(Definition: Earning Back links Manually) Efforts brings in High Quality Back links:

Here are top manual link building techniques(build links) let your blog/website stay top on search engine SERPS or how to do manual link building?

• Creating Profiles (business listing sites, social media, bookmarking, forums, information sites, image, video sites etc)
• Improving Connections(niche)/Authority(information)/relationships(niche)
• Creating opportunities for new Audience,
• Joining, Staying active in Communities, groups, forums, discussions etc
• Branding
• Increasing Accessibility for your Website/blog/app
• Bringing in referral traffic
• web 2.0 Link building
• Commenting manually, with proper grammar and spelling and relevant to the content of the page which provide value to the reader for high authority blogs, forums other link schemes
• Doing Guest blogging, relevant to the site’s topic and readers for high authority sites relevant to your website/blog
• Write a Press Releases to help writers, journalists, influencers, and readers to discover something new about your website/blog so to get links, shares, and readers engagement.
• Creating How To's, Guides,
• Answering Peoples Questions on forums and other sources of online crowd
• Build an Community(face book groups, G+ communities etc) so to get back links through comments from different types of audience.
• Giveaways, Contests, Interviews
• Increase your web presence by sharing your research findings, unique strategies, recovering techniques ,case studies, success stories,
• Create go-to resource(the best information in one place) similar to Google Algorithm Updates blog post on MOZ Blog
• Info graphics
• Data Visualizations
• Writing Reviews
• Live Blogging,
• Insights

Manual Link Building Plan to Analyze Possible Links to Target:

Considerations:

SEO Trends & Myths for 2017 in Content Marketing, Email Marketing, other SEO Components

Here are few contributions, advancements done by Search giant The Google in 2016 to meet needs of its customers:

• Introduced Google bot for Smartphones as it become an media which drives most of traffic for Web searches,these google bots looks at the relevance, speed, and technical metrics of mobile version of websites
• Mobile Friendly is one among ranking factors
• App indexing
• Rich cards
• Real time indexing (AMP) to enable people to use google search on mobile devices
• Possum algorithm for optimizing local SEO results on top of SERPS
• Penguin real time Algorithms to filter back links
• Panda Core algorithm to filter thin,low quality content
• Mobile First indexing( mobile became most traffic sourcing media in 2016)
• https (security one among the ranking factors)
• Google Assistant and more
• Progressive Web Apps for integrate the in-app experience with web capabilities i.e with decreased loading times, avoid apps downloading
• Live streaming and 360 You tube videos ,

Planning SEO In 2017: You must Consider, include fallowing Metrics and Strategies

• Search Engines ranking mobile friendly websites/blogs in SERPs.
• Google steadily working to provide predictive, personalized searches(show content from websites  in your  search history, ) backed with each document analysis(semantic), analyse purpose through natural language processing.
• Google recently introduced Voice Search, may influence serps results already 20 % of mobile  search queries are voice based.So it is recommended using voice searches, to find your business website /blog on search engines.
• Integrating Humming Bird update, machine learning and AI to filter search results further more.
• Google introduced Possum to filter Local Optimized results indexed on top in SERPs
• Google focusing on Video and image marketing, to over come competitors include Facebook
• Mobile optimized websites will sure grab decent traffic in organic results in 2017
• Implement structured data for mobile friendly website or mobile version of your website.
• Branding is one of your SEO strategy in 2017
• Optimize your website or webpages or blogs for long tail keywords, with content with synonyms of your brand, product and services and promoting the content at right place, at right time to right people.

Here are few more SEO techniques you must Implement in 2017:

• Local SEO(Consistency, Optimized Google Place Page,Reviews)
• Social searches, i.e social shares, mentions, social bookmarking and other Soial SEO strtegies  let your business optimized for top SERPs
• Optimize your website webpages/ blogs for high search volume keywords
• Today SEO is just writing user friendly Content, Content Management or Content Marketing strategies includes guest posting, micro blogging, and more..
• Implement Schema.org (Rich Snippets, Micro Formats) for your webpages

SEO Myths you should never avoid for SEO Success in 2017:

More than 2% Keyword Density effect SEO Success: 

Instead of moving for keyword phishing place targeted keywords in ideal places includes URL, Meta tags(More tags for SEO Success), Header Tags.

Image and Video optimization will not effect SEO:

Videos and images will help your in on-page optimization of your blog or website. Optimizing images and videos means includes placing content optimized videos, Images with keyword optimized alt tags, info-graphics with keyword optimized  micro content which will naturally increases engagements and reduce bounce rate for your website,

Links should be build and should not Buy to avoid penguin penalization:

We can buy links but still can avoid penguin penalization through Quality content, going for manual instead automation while building links. Here are some latest link building techniques for increasing website domain authority.

SEO is for Increasing Rank of your Website/blog:

SEO mean establishing your goal, identifying your target group, Keyword researching and doing seo for optimizing website for those keywords which can bring in leads or conversions which increases your ROI.

Submitting a site for search engines to get indexed:

Search engine crawlers are so powerful now, they can come by their own to track your pages. Instead of submitting site or webpage or blog or blog post seperatly for search engines, build an sitemap and robot.txt file those can allow the bots track your webpages.

SEO has no relation to Social media:

In 2017 its all Social which influencing searches. Google experts also revealed that the bots of search engine index well engaged post of social media similar to blog post or webpage.

Content Management and marketing is complete SEO in 2017:

PPC is the most effective natural SEO tactic.

Summary:

SEO in 2017 mean

• Optimizing website content with keyword optimized web page elements includes titles, tags, alt tags and anchor text, and more.
• Taking care the website is mobile friendly, secured, and implemented with schema.org, and all the webpages are adopted with AMP, Progressive web pages,
• websites are without thin content and
• Websites building relevant and quality back links (paid or natural).

On-Page Optimization: 

Here are few on-page SEO factors influences success full SEO/link building profile

1. Research keywords using keyword planner, overture keyword tool,
2. Keyword Optimized Title Tags, Meta Tags
3. HTML Elements (Header Tags, Bold, itallic)
4. Unique minimum 1100 words primary keyword optimized content with good keyword density,for each webpage to avoid effects due to thin content,
5. Compressed Images, primary keyword optimized Alt Tags,
6. Contextual inbound linking,using canonical to over come duplicate content issue,
7. Optimizing website for mobile,Improving page speed avoiding using java script or use Script in lower fold of an website (test Website page loading speed using Pingdom speed check tool)
8. Include Sitemap, Robot.txt, RSS feeds,
9. Webmaster configuration (Google, Bing)
10. Anchor Word Optimization
11. Broken links, 302 ,301 redirection using HTAccess
12. Optimized 404 pages,
13. Breadcrumb Navigation
14. Website Structure & Architecture ( Internal link building), creating orphan pages,
15. Contact Details

Are you a new blogger, or one of the bloggers struggling for your blog uplift or recently just started a new blog, I will be sharing the most popular Linkbuilding or SEO tips which will help blog websites get better ranking.
Either you was an new blogger or an business owner, who don't know  the ways to maintain a blog, then don't worry , your are at the right place. In this post on Blogging Tips For Every One, have packed up with multiple startegies, ideas or expert advice you need to consider when starting a new blog or posting an new post for your existing blog.

Pro-Blogging Tip :Pick your Loyal reader and write a quality blog post fitting his preferences

Redy to Improve Your Blog, Then Here Are The Recommended Blogging Practices those can bring in loyal readers, search engines or a Referall traffic:

Lets dig deep into blogging Now.......

Blogging is not about us, Its all about Answering, 

write a blog post included with the info related, in context to your targeted keyword,

Why I Made "Writing A Blog" as my Daily Habit, as I Answer on Quora:

I only write when inspiration strikes. Fortunately, it strikes at nine o’clock sharp every morning. – William Faulkner

• Created a plan, and stay committed for it,
• listed out my action items
• I created an remaining trigger, alert.
• I use coach.me as reminder,
• For me consistency in blogging really matters as new, updated, and frequent content adds seo benefits for blog,
• I update my blog frequently, devoting individual posts to a wide range of keywords related to my business and increase the chances to rank for the queries potential customers using on Google, Bing, or Yahoo. I set up expectations for fresh content among my readers, who will begin to see me as a thought leader in the topics i write about.

Strategies & Techniques for Successful Blogging

How i optimized my blog for Readers, and Search Engines?

• URL Optimization:Taking care of my post URL or permalink by Including keywords, just avoiding using stop words, making it too short (Example 'http://www.iamdoingseo.com/blogging-tips.html, ) density & labels for related posts 
• Title optimization: for blogger optimize your post title by defalt so to avoid that , Replace  <title><data:blog.pagetitle/></title> with  <b:if cond= 'data:blog.pageType == &quot;index&quot;'>  <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> </title> </b:if> 
• Image Optimization: Add keyword in alt tag and title tag  for seo benefits,
• Meta tags : keyword optimized title, description(to improve ctr), footer text, header tags( each page has uniques H1, H2, H3), content.
• Optimize home page title for brand,
• Build External links with Nofollow , Dofollow 
• Internal linking from new blog post to existing relevant content, 
• Setup Accelerated Mobile Pages.
• Allow comments for your blog,
• Burn blog feed use feed burner. 
• Crawl your site using Screaming frog, Beam US Up and find broken links, details of webpage I.e. titles, meta tags, webpage URLs, duplicate content, page blocked using no-index, attribute and robot.txt, 
• Canonicalization for all duplicate or similar content webpages, 
• Ensure blog website is mobile optimized, 
• Track user clicks using heat maps, 
• Setup friendly 404 pages, 
• Setup your web pages with open graph meta data for rich social shares.
• Sign up for Search Console, verify your blog for webmaster to identify &fix technical, HTML, and crawl errors,

Blog post structure: 

• Create a list of  includes all the things you want to use in your blog, 
• Group similar topics, 
• Ordering topics,
• Create keywords optimized  paragraphs, 
• Headers, 
• Embed you tube videos, 
• Social mentions, enable Social shares for your blog, 
• Include keywords optimized images 
• end up post with conclusions 

Editing or Proof reading

How I Brought Audience to My Blog:

As  a Blogger we  have an special need for finding unique readers & subscribers to populate a blog. Here are different ways I used to know & bring target audience to my blog.

Giving Priority for preferences of your audience uplift the blog among competitors.

Here are my blog success leaks:

• I will be specific to maintain my insights quality.
• I create a cheat sheet for targeting audience categorized with age, gender, education, industry, employment status, audience active times, sources for audiences, sources for finding audience preferences, to optimize my decision making cycle.
• Talk to recently engaged audiences through different sources I.e. meetups, webinars or hang outs. Outsourcing, email marketing, WhatsApp, Allo, trends. 
• Asking open end questions, questions let to feel i help them, 
• Track my brand or  name mentions on social media using tweet deck, my customers followers using fallowerwonk and google wonk, track shares and engagements of my customers on social media, blogs, forums, Q&A sites etc.
• Talking help of Internal sources info: tech support team, customers support team. 
• Look into feedback's, reviews, comment on your competitor blogs, 
• Research and analyze Idea generations includes sources i have, what questions i can answer, what different ways i can answer the questions, how i can focus on the things my audience looking for, find usefull, type of language writing capabilities I have and what are the ways of language writing, terminology My audience love.
• I attend conferences, fallow experts interviews, etc.

Low Perfoming Blogger Should Relook their Blog:

Run Content Audit to Remove Trash on My Blog Regularly

• Collecting URL, Title, Organic, referral traffic, Author, Word count, Referral Domains, using Google analytics, 
• Rearranging data based on no of organic search views, total views , word count, referring domains, 
• Remove all poor performing posts behind redirecting them to home page or relevant blogs, 

Recheck Your content Strategies, Keywords You Target:

• Finding a keyword with decent search volume, medium competion using keyword tools i.e google keyword planner, long tail pro, and a list of keywords driving traffic for your competitors, using semrush, Ahrefs, and other tools.
• Get keywords using google relevant search mine auto complete for getting up to date keywords ideas, include wild cards for depth keyword research, 
• Look for new keywords using google trends, 
• Set google alerts for target keywords analysis i.e. new keywords targeting by your competitors.
• Considering relevance, ease of ranking, 
• Analyse page authority and domain authority of top ranked 10 pages for each keyword, 
• Selection of keywords considering search volume, difficulty to rank, relevancy, competition, bidding rate, and intent.Use keywords every where extension for analyzing your keyword,
• Analyzing all the above factors and find it better, ideal, consider your abilities and include them in finalized list of 30 keywords,

Apply keywords, content strategy in to your blog, 

• Research your keyword before targeting with content, (ads, organic, local, news)
• Avoid this as "New site owner" target low competitive keywords to index and rank fast, (Myth)
• Group similar keywords in to topics, 
• Prepare an schedule for postings on blog include company related, services related and it's features related and an technology or niche related blog post, guest posting, announcements related, images and YouTube promotions related, 
• Use LSI, Synonyms of keywords while producing content, 
• Find questions and answer them through your content, 
• Find popular content of any topic from Reddit, I.e the content with more up votes, find your competitors popular content on Reddit, using reddit.com/domain/yourcompetitor.com , 
• Use the search analytics report, ordered by impressions, to look for keywords with a high number of impressions and average search position, 

 My Recommendations For All the Bloggers: 

Content Promotion Strategies (Others):

• Create a prospect list of other influencers who may be interested in the post and reach out to them,sending your new blog post out to those email list, 
• Sharing it on your social media channels, 
• Reaching out to everyone mentioned in the post, 
• Emailing people who have shared similar content,  
• Emailing people who have linked to similar content, 
• Sharing your post on Reddit, 
• Sharing your post on niche communities (i.e. Inbound.org and GrowthHackers for marketing content), 
• Answering questions on Quora, Yahoo answers, and linking to your post, 
• Re purpose the post into a video, blog, slide share presentation etc, 
• Comment on related blogs and mention your post, 
• Participate in niche forums and mention your post, 
• Syndicate the post on Medium, Linked In Pulse (or relevant sites in your industry), 
• Contribute guest posts to other blogs and link back to the post

Latest Link building Strategies for Bloggers:

Promote your new blog post using below mentioned link building strategies for getting Back links

• Tweet  your new post before building links, (included @mentions), 
• Build links from with in content from websites with high da, ur, with an anchor text.
• Find viral content on Facebook and write an relevant blog and share the link on face book,
• Monitor your competitors back links, 
• Get an back link from those sites where your multiple competitors gets an back link from,
• Go for Content syndication using medium, LinkedIn pulse, social media today, 
• Get an back link from Wikipedia, 
• Find content which bring in large traffic for your competitor sites, and move forward with SEO copy writing,
• Answer questions for links those drive more traffic on Quora, 
• Join, participate comment on related forums 
• Broken links link building-techniques, strategies, finding your competitors broken links and request webmasters for write an guest post  to get an back link
• Turn brand mentions in to links by finding your brand mentions along the web using google alerts,

Grow your blog’s organic search traffic, using provided SEO strategies in the above blog post with careful planning, focus and hard work.if you have any other tips please leave me a comment and add to the fun. I absolutely love reading the huge comment-essays that you all tend to write.