Thursday, December 10, 2015

How To Generating Your Website/Blog SEO Report (Website SEO Checkup)

SEO Audit to determine what is holding back the organic performance of your site.

SEO Audit V/s Website or SEO Analysis


SEO audit or SEO Analysis mean,a process of generating detail SEO report of your website using webmaster and other SEO tools.
implementing SEO Analysis mean finding or analysing content, meta tags and keyword analysis, looking for duplicate pages, URL structures etc . where as SEO Audit is identifying broken links, image alternate tags, and slow loading pages, check for redirections, analysing your site robots.txt and sitemap.xml etc.

Check your website status i.e. no of back links, Page Authority, Domain Authority, Page Rank, social media likes and feeds implementing SEO Analysis or Website analysis:

SEO analysis enable us even to understand 

  • who is  the owner of a website?
  • where the website hosted?
  • Different tools helps us in tracking an website.
  • Is that possible 2 or more websites hosted on that same server?
  • Determine which Platform or web 2.0 software used to develop the site or blog?
  • What ads networks does the website  using to make as a high traffic  site? 
  • checking whether site is operated or can be accessed from any parts of the world,
  • how to identifying optimizing tactics used by the competitor: Competitor analysis?

about tools to know every thing about webpage/site

Ways to analysing the competitors,host provider's:

Some of the most useful online tools that will help you know each and every detail of any website.

cloud monitor — Use cloud monitor to Ping to determine if a particular website or blog is accessible from other countries. Unlike other online ping services that have service in a couple of locations, Just Ping has 30 monitoring stations across the world including Turkey, Egypt and China. If the ping results say 100% Packet Loss, most likely the site is inaccessible from that region.

To know contact details — If you like to know the contact address, email and phone number of the website owner, this free who is look up service will help. This is a universal look up service meaning it can simultaneously query the who is database of all popular domain registrars. — Enter the URL of any website and this online service will show you the name of the company where that website is hosted. This may come handly if you need the contact information of the web hosting provider for writing a DMCA Notice or if you are looking to switch web hosts.

popuri(popularity of the website) — You can use popuri to estimate the relative popularity of a website on social sites like stumble upon, Twitter, Google+ and Facebook and many more. It also display the Google Pagerank of a website and the Web of Trust matrix.

chilling effects — When there’s a copyright related complaint against a website, a copy of that letter is archived in the Chilling Effects database. Anyone can query this public database to know about all the copyright infringement complaints against a particular website.

about my IP Adress — offers a comprehensive report of any website or I.P. Address. You get to know about the hosting provider, the physical location of a website, the IP Address change history of a website and the DNS information. Netcraft also offers similar reports.

who is really behind the website — Ewhois, short for enhanced whois lookup, will help you determine other websites of someone. It looks the whois details, the AdSense publisher ID and the Google Analytics code of websites to figure out other web domain that may belong to the same owner. See example.

To find out technologies behind website — Use Built With to know the technology stack of any website. It helps you figure out the mail service provider of a domain, the advertising partners, the tracking widgets that are installed on a website and whether the site is using any CDN like Amazon S3 or Google Cloud

For DNS check — When you buy a new domain or switch from one host to another, the DNS records for the domain change and it may take a while to propagate these changes worldwide. WhatsMyDNS check your DNS records from various locations and it can check your domain’s A, CNAME and MX records.

to check compatibility of site with various browsers — This online app will help test your website’s compatibility with various web browsers and detects coding errors that might cause problems. The site is integrated with BrowserStack so you can quickly know how your site looks on different devices and browsers.

To check the speed of sight — Find the Page Speed score of any website on both desktop and mobile devices. The higher this number, the better. The Google tool also offers suggestion on how the score can be improved.

Google ad sense sandbox— – The Ad Sense sandbox solves two problems – it shows the various advertisers that are targeting a website and it will also help you figure out if a particular web domain is banned in the AdSense network or not.

 HTTP Archive — The HTTP Archive is a repository of all performance related metrics for a website. It keeps a record of the size of pages, their average load time and the number of failed requests

SEO Audit tips for generating detail SEO report:

  • Check for server responding codes, suggestion: design or develop user friendly 404 pages or optimized 404 pages.
  • Check for redirections
  • Check for duplicate pages in reference to content and meta tags.please replace with new. suggestions: check for duplicate content using
  • Http v/s Http's
  • v/s
  • Check for orphan pages
  • Sitemap, suggestion: avoid canonical, 404 links. Regularly update the site map or Check for sitemap integrity
  • Check for robots.txt
  • Check for broken links, Suggested software screaming frog or SEO centro
  • Check for thin content pages (pages with content less than 300 words). Solutions: can be merged or expanded to larger or can be removed
  • Check for grammatical or content errors
  • Check for no of indexed pages using "site:" google search operator. errors expected and their solutions( indexed results > no of pages => duplicate content, index results , no of web pages => change robots.txt.
  • Check for proper usage of meta tags, avoid using meta keywords.
  • Check for pagination, suggested solutions: properly Canonicalize or use prev or next tags
  • Check for site load time
  • Check Google's cache for key pages(check the text-only version of the cached page to check for hide links and existence navigation links) link: your URL with this URL)
  • Check for your site redirections.
  • Check for URL format.suggested: 
  • Check for your page on-page Optimization
  • Check for image alt-tags
  • Check for H-tag Utilization.
  • Check for keyword cannibalism
  • Check for proper site architecture.
  • Check for your website penalities.
  • Check for outbound links Quality or external links Quality
  • Check for W3C validation, internal linking
  • Check for technical SEO Audit