Wednesday, 4 July 2018

What is Local SEO & How to Get Your Local Customers Online Now!

Local SEO Guide : How To Dominate Google Local Search

46% of total searches on google are Local & 60% of local searches used get directions & click to call, google maps listings or google 3-pack displays on top of search for all keywords with local intent & 70% of people confirming business location on local searches before going to it for the first time, 

Local SEO is important for business to stay ahead of competitors today,and get decent customers. As a business or shop we should have an SEO strategy for increasing business conversion reaching niche customer base. here we add local seo is similar to organic seo specified for GEO
 Experts says "You loose your business if your business in not available on Internet."
I believe that online marketing success for business is making customers locate business physically or online, contact them through email or phone number & understand or know their services & products.

Here is an article on Local SEO Strategies that enable business grow & get Local customers online, 


What is Local SEO?

Targeting local customers online by featuring your brand or your business services or products local specific webpages optimized for local searches on 
  • Map listings (Google my business listings, Bing places and other maps), 
  • Local listings, 
  • Local directories(yelp, four square etc), 
  • Event listings & local communities
& getting online reviews & ratings, localization of website content (including your location or address  or city name naturally in the content, currency etc), getting high quality back links(links from local news papers, bloggers, business associations) is called local SEO

Is Local SEO is Important? 

Yes it is! as Today! most of the mobile users and desktop users search for business locations, addresses, phone numbers & directions etc. reviews & ratings are basic metrics considering by the customers to go for call to action i.e. buy an product, order an meal, or go for online shopping, get an service etc.Local SEO is also an technique which can help business to position on searches & promote what they can offer and make them available for the customers at the time they are looking for your type of  business.I also add that the local search's has the highest conversion rate today than any other options.

How to do Local Search Engine Optimization?

Summary: You Had a business, then
  1. Claim listing on google my listings, 
  2. List your business on yelp or other local directories available for free
  3. Localize your web content, include address, contact no and map.  
  4. Feature your brand on citation lists 
  5. Get reviews & ratings as most of the online local customers relay on them
  6. Build decent back links & Finally get all the benefits of Local SEO and get more money.
Why waiting ! start today, Request an Local SEO Service for your business now!

Local SEO Services Improving online visibility on Local Search - A Step-by-Step Guide.

What Iamdoingseo do for clients, local shops, celebrities, travel agencies, so on improving position's and getting in local traffic since 2014
  • Buying a domain included business name or keyword on godaddy.com if client's don't have 
  • Designing & Developing Website or Blog using programming languages or using word press, drupal etc & app for Android or IOS meeting the needs of business so that it can deliver services to customers easily online
  • Keyword research & Content creation,  web pages, on-page, (learn more about in this article)
  • Submitting the website for Webmasters of Bing, google and other search engines based on popularity based on choices of business for customer acquisition
  • Listing your business for Google Places , Bing places
  • Claiming an Listing of Your Business on Google Business 
  • Listing Business on Facebook business pages 
  • Implementing Keyword research using Google Search , Google Keyword Planner Tool, Face book, Google, Bing ads, and suggestions and Facebook ads suggestions etc 
  • Competitor analysis ( using target key words search) 
  • Site analysis -your business link building insight, Competitors business back linking insight 
  • Take Advantage of Local services
  • Maintain relation ships with local Politicians, Journalists, Celebrities, join Local Clubs, participate in events, as these can help you in increase your business presence, 
  • Plan On page-strategies and off page strategies
  • Listing business address, services, contact details etc on local directories include yelp, city search, super pages four square etc
  • Build links from local blogs, news papers, business associations etc
  • promote business in all local events, online clubs, communities
  • featuring business on local citation lists, business lists , local directories through our local-citations services.
  • manage online reviews & rating ensuring they are natural
  • localization of web page content included location or city name naturally

Research Recommendations for  Startups, New or Small Businesses owners for Planning an Local SEO Model:

Here are the factors businesses should look for when assessing their web presence:
  • Check for your Search Engine Cache (Suggestion: site:www.iamdoingseo.com),ensure all your website links are indexed
  • Keyword Research (keyword research tools : keyword planner, google trends, soovle, keyword.io)
  • Competitor Analysis: What your Competitors are doing to increase web presences, Identified Competitor Analysis Tools(Suggested: Alexa, Mozbar, semrush, seoquake, similarweb,GTmetrix)
  • Verify Your website is penalized or not( check on IMWP Tool )
  • Analyze Domine Authority, Age, Backlinks, Social Signals of your Website(Suggested: Alexa, Mozbar, semrush, whois)
  • Analyse your Business using Google Analytics Tool(Get the Most Out of Google Analytics: kissmetrics)
  • Website Performance (GTmetrix)
  • Mobile Optimized Website of your business(Mobile Friendly Test)
  • Check your business Social Signals, Create Social Media Accounts to increase social media traffic(Mozbar, SEMRush)
  • Regularly Updated, Keyword Optimized Business blog (Using word Press, Blospot, micro blogging)
  • Website cached webpages can be find using "site:" , .
  • Your business search traffic links, can be find using "Links: "operator and analyse your business more using these google search operators 
SEO for your small business:
  • Search engine friendly Webpage urls (http://www.iamdoingseo.com)
  • Keyword Optimized Meta tags(Title,Description), Anchor text, Content, Alt Keywords, Suggestions:Start Title, description with target keyword
  • Add media (Images(fixed Size(100 KB), Dimensions),Videos, Memes, Info graphics etc ) to your content to make it playable 
  • Internal Linking (Ensure using right keywords as anchor texts, link to relevant pages)
  • Outbound links(links to outside topic or content or niche related, high DA & PA pages or sites) 
  • Maintain low Keyword density(no of your keywords divided by no of total words in the content) and drop your keywords among first 50 words 
  • Maintain header tags ratio as per SEO standards.(4h3: 3h2:1h1), wrap your keyword in H1 tag, wrap synonyms of your key words in H2 and H3 tags. (Analyse Your Website Header tags using SEO Quake)
  • Use Social Sharing buttons with in your website to increase your social signal traffic.
  • Make your site load with more speed,mobile friendly 
  • 301 redirection and 302 redirection, 
  • w3c validations, 
  • Sitemaps (XML, HTML)
  • Robot.txt
  • Links Canonicalization
  • Feature your business on  Social Media.Google Maps, Bing Maps,
  • Webmaster, Google Analytics integration
  • Optimized 404 pages, 
  • Create "Link to US" Page

Ways to get an back links

Strategies, Techniques for Linkbuilding SEO For your Businesses
  • Profile Creation Sites: Create Company Profiles for your business on Social Media, Micro blogging, Q& A Sites, Business Listing, Forums, Classifieds, Local listings, Directories
  • Create Communities, Groups, Collections, Listings,Mobile apps, Q&A , Blog, Showcase pages on social media sites and other web 2.0 websites to increase your online reputations, Generate Relevant Traffic to your business website or apps 
Note: how to get back links using web2.0 websites
  • Create Forum threads or discussion boards on your niche forums,to share your business niche services, news, solutions with your niche audience to increase business authority. 
  • Submit your business web pages to search engines and directories with higher google page rank.(don't go for paid listings) 
  • Submit your business for local listings: Place Listing requests for Local directories, Review Sites, Request your Local partners to Write Reviews, Testimonials for Your local business, or your services providers, 
  • Promote your business through social book marking, Share your business related documents on Document's,PDF's, Images, Presentation's sharing sites, other Web 2.0 sites 
  • Perform Thematic Link Exchange(exchange links with niche service related websites) for your business. 
  • Build internal links for your business.Link baiting for business inner web pages  
  • Images Link building:Promote your business through images,videos and share them on image sharing sites, and videos promoting websites.Be active on Image Sites (Instagram, Pinterest ), Take care in using keywords as ALT Text for Images as we need to understand that google, and other search engines cannot read images
  • Write articles on your niche business complex issues,technology advancements, How to's and share on article submission websites. 
  • Being service provider you need to promote your business writing Press release and sharing on press release submission websites. Creating Controversies, Contribute information through press releases to get backlinks, promotions from Local news channels, 
  • Conduct classified submission for your business to promote your services and products for free.Classifieds increases your business Leads.
  • You can promote your products on shopping network sites.
  • Participate in Q& A sites to improve your business authority over niche. 
  • Develop mobile apps for your business to serve mobile based niche audience 
  • Organize an local events,promote the events, and invite people using meetup and social media sites, so to increase business engagements, authority, creating Brand Awareness, showcasing your expertise.
  • Target local  business websites, blogs for your Audience 
  • Regularly update content your audience likes, interest in, looking for on Your website through Strategic Blogging
  • Guest Blogging: Write blogs related to niche technology,niche news, Solutions to your niche complex problems, about your company, services an more .we write guest posts for your business . Implement Keyword research to target on Right keywords before writing Content on Lit of your niche blogs. guest posts increase your website visibility, leads to your business, increase page authority for your website.
  • Blog commenting (Benefits: Brand identity will be established, Targeted traffic to your blog. Creates more ‪‎Do Follow or ‪ No Follow Back links. Commenting sites offer do-follow backlinks that pass link juice to your blog or website, Chance to publish a blog post on authority blog, Improve online visibility, Increase ‪Social Media Following, Increase knowledge, Get new Blog post ideas, Get back more comments on your blog, Get Identity, Connected with the influential bloggers.
  • Detect the unclaimed mentions, existing external 404 pages over the web using Link Reclamation tool, reclaim the back links from sources using need full link building tactics
Note :Tracking all aspects what you done to your business in related to SEO can make you understand the best strategies to increase your business online presence.which mandatory being small business.

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