How to check for Plagiarism?

All, we have been running into too many instances of plagiarism and it is a problem we need to nip in the bud right away. It is only by chance that CM has  spotted plagiarized copy and it has been found across multiple core site content including articles and course pages both past and present, AND content that has been developed both internally and externally. I am not pointing any fingers here, but moving forward, we ALL need to play a part in being gatekeepers for content that is released publicly. Plagiarism will not only negatively impact our quality score, but it is simply a bad business practice that can get us into some serious problems — especially as an Fintech company. Let’s not take any chances.

Why Checking for Plagiarism is important?

It is important to note that Content Marketing Team does not actively look for plagiarism when editing, reviewing and upgrading content. In fact, we do not and have not assumed our content contributors have plagiarized copy. However, since this is now a recurring issue, it is now everyone’s responsibility to take ownership for their projects and play a part in understanding where the content originates, how much of it is original and if data is not derived from your end, make sure it is properly referenced and cited.
A few areas to consider: 

How did (Content Manager)CM identify that we have plagiarized copy?

Our writers and editors are charged with editing, upgrading and enhancing content. The only reason they were able to identify we have plagiarized copy was because certain paragraphs lacked appropriate data and/or specificity. Thus, they researched articles and googled certain sections to find information to enhance the copy. In their research, they found that copy blocks were taken verbatim from an existing article (same title, same heading, same bullets, same order, etc.) and they flagged us before continuing. We (CM) in turn, flag the person making this request or the original content writer.

Where have we seen instances of plagiarism?

Articles from content contributors, course pages, influencer articles, SEO articles and more (Three of which were recent and spotted within the last 3 weeks)

Who is responsible for monitoring plagiarism and who are the gatekeepers? 

All stakeholders and Teams: everyone involved with producing content  and making requests to produce, edit or upgrade content (whether you are writing it yourself or not)

How can each team can play a role?

As a request comes up or is being made, before it is handed over to the Content Marketing team for review, all content owners do their due diligence and check for plagiarism before submitting any copy for review to the Content Marketing Team.

How can you check for plagiarism?

There are many tools out there, here is one free resource:

  1. Enter this URL in  your browser:
  2. Copy the snippet (up to 1000 characters at a time)
  3. Click “Check Plagiarism”*If content is not unique or considered plagiarized (red), it is your responsibility to cite, edit and/or rewrite before requesting the CM Team to review. 

I appreciate everyone’s help in ensuring we maintain our quality standards, produce original content and remain a reputable source for thought leadership content as part of our brand promise.

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