SEO performance measurement is an ideal way to know what search engine optimization strategies worked and what didn’t. This measurement helps business find alternatives, fix existing strategies that can help them to win their competitors. Just going behind a single metric i.e. keyword ranks improvement or organic traffic growth can never help you, instead misguide you. So consider analyzing all these metrics to measure the impact of SEO work done on your business website.
Below are the SEO performance metrics every business owner must consider for measuring the impact of their SEO campaigns:
- CTR (Click Through Rate)
- Page Views
- Visitors (unique & returning)
- Organic Search Traffic
- Keyword Rankings
- Time on Page
- Conversion Rate Optimization
- Social Media Shares
Note: This list can be changed moving forward.
There will be a lot of challenges regarding each of this i.e.
- What is (metric)?
- why (metric) is important?
- what tools can be used to measure (metric) effectively?
- Are there any fixed benchmarks for (metric)?
After reading this entire blog post hopefully, you will be able to track the metrics to measure the success or performance of your website most efficiently. You can also reach out to us for doing SEO performance audit for your website
Hey let me take you through each metric:
CTR (Click through Rate)