Trends & Myths in SEO, Content Marketing, Email Marketing, other Internet Marketing Strategies
Here are few contributions, advancements done by Search giant The Google in 2016 to meet needs of its customers:
- Introduced Google bot for Smartphones as it become an media which drives most of traffic for Web searches,these google bots looks at the relevance, speed, and technical metrics of mobile version of websites
- Mobile Friendly is one among ranking factors
- App indexing
- Rich cards
- Real time indexing (AMP) to enable people to use google search on mobile devices
- Possum algorithm for optimizing local SEO results on top of SERPS
- Penguin real time Algorithms to filter back links
- Panda Core algorithm to filter thin,low quality content
- Mobile First indexing( mobile became most traffic sourcing media in 2016)
- https (security one among the ranking factors)
- Google Assistant and more
- Progressive Web Apps for integrate the in-app experience with web capabilities i.e with decreased loading times, avoid apps downloading
- Live streaming and 360 You tube videos ,
Planning SEO In 2017: You must Consider, include fallowing Metrics and Strategies
- Search Engines ranking mobile friendly websites/blogs in SERPs.
- Google steadily working to provide predictive, personalized searches(show content from websites in your search history, ) backed with each document analysis(semantic), analyse purpose through natural language processing. It introduced Possum to filter Local Optimized results indexed on top in SERPs. It shifted focusing on Video and image marketing, to over come competitors include Facebook
- Mobile optimized websites will sure grab decent traffic in organic results in 2017
- Implement structured data for mobile friendly website or mobile version of your website.
- Branding is one of your SEO strategy in 2017
- Optimize your website or webpages or blogs for long tail keywords, with content with synonyms of your brand, product and services and promoting the content at right place, at right time to right people.
Here are few more SEO techniques you must Implement in 2017:
- Local SEO(Consistency, Optimized Google Place Page,Reviews)
- Social searches, i.e social shares, mentions, social bookmarking and other Soial SEO strtegies let your business optimized for top SERPs
- Optimize your website webpages/ blogs for high search volume keywords
- Today SEO is just writing user friendly Content, Content Management or Content Marketing strategies includes guest posting, micro blogging, and more..
- Implement Schema.org (Rich Snippets, Micro Formats) for your webpages
SEO Myths you should never avoid for SEO Success in 2017:
More than 2% Keyword Density effect SEO Success:
Instead of moving for keyword phishing place targeted keywords in ideal places includes URL, Meta tags(More tags for SEO Success), Header Tags.
Image and Video optimization will not effect SEO:
Videos and images will help your in on-page optimization of your blog or website. Optimizing images and videos means includes placing content optimized videos, Images with keyword optimized alt tags, info-graphics with keyword optimized micro content which will naturally increases engagements and reduce bounce rate for your website,
Links should be build and should not Buy to avoid penguin penalization:
We can buy links but still can avoid penguin penalization through Quality content, going for manual instead automation while building links. Here are some latest link building techniques for increasing website domain authority.
SEO is for Increasing Rank of your Website/blog:
SEO mean establishing your goal, identifying your target group, Keyword researching and doing seo for optimizing website for those keywords which can bring in leads or conversions which increases your ROI.
Submitting a site for search engines to get indexed:
Search engine crawlers are so powerful now, they can come by their own to track your pages. Instead of submitting site or webpage or blog or blog post seperatly for search engines, build an sitemap and robot.txt file those can allow the bots track your webpages.
SEO has no relation to Social media:
In 2017 its all Social which influencing searches. Google experts also revealed that the bots of search engine index well engaged post of social media similar to blog post or webpage.
Content Management and marketing is complete SEO in 2017:
PPC is the most effective natural SEO tactic.
SEO in 2017 mean
- Optimizing website content with keyword optimized web page elements includes titles, tags, alt tags and anchor text, and more.
- Taking care the website is mobile friendly, secured, and implemented with schema.org, and all the webpages are adopted with AMP, Progressive web pages,
- websites are without thin content and
- Websites building relevant and quality back links (paid or natural).