Local SEO for Improving Ranks for Local Search’s & List on Google Local-Three Pack
Local SEO Stats says that 46% of total searches on google are Local & 60% of local searches used get directions & click to call, google maps listings or google 3-pack displays on top of search for all keywords with local intent & 70% of people confirming business location on local searches before going to it for the first time,
Local SEO is important for business to stay ahead of competitors today,and get decent customers. As a business or shop, should have an SEO strategy for increasing business conversion reaching niche customer base. I also add local seo or local language seo is similar to organic seo but specified for GEO or an language or a city etc.
Experts says “You loose your business if your business in not available on Internet.”
What is Local SEO?
Creating an Local SEO road map for targeting local customers online by featuring brand or business services & products creating local specific web pages optimised for relevant local & near me searches, doing regular local seo audit, analysis local seo ranking factors & metrics is called Local SEO.
This includes featuring on Map listings (Google my business listings, Bing places and other maps), Local listings, Local directories(yelp, four square etc), Event listings & local communities, forgetting online reviews & ratings. Localization of targeted landing page’s content (including your location or address or city name naturally in the content, currency etc), get high quality links(i.e. back links from local news papers, bloggers, business associations) etc.
Is Local SEO is Important?
Yes it is! as Today! most of the mobile users and desktop users search for business locations, addresses, phone numbers & directions etc. reviews & ratings are basic metrics considering by the customers to go for call to action i.e. buy an product, order an meal, or go for online shopping, get an service etc.Local SEO is also an technique which can help business to position on searches & promote what they can offer and make them available for the customers at the time they are looking for your type of business.I also add that the local search’s has the highest conversion rate today than any other options.
Local SEO Check List:
- Should have an physical business in the location you target for ranking,
- Proper category assigned Verified GMB listings
- Having localized content,
- Consistent citations, reviews, ratings & links
Lets now dive in to Ranking Factors Behind Local results & Local Pack listings here:
Ranking Factor 1: Optimized Business Listing on GMB:
- Have an Verified Listing on Google My Business (GMB), if not claim it & get verified sooner,
- If your business multiple locations & you should have different GMB listings for each.
- Include accurate Business name, not included keywords
- Make sure you never go for virtual business address, remote offices etc
- Add Photos of your Interiors, work place, rest rooms etc of your physical office to improve Dwell time on GMB Listing. Here is an informative article on how to claim your business listing on Google My Business. As your well optimized business listing on GMB will be sorted based on relevancy, distance & Popularity so to list on Google Three-pack.
Ranking Factor 2: Mobile Friendly :
Check websites mobile friendliness using this Google’s tool. Choose an Mobile friendly theme for your business website
Ranking Factor 3: On-page SEO
- Keyword optimized business title(less than 60 Characters), meta description (less than 150 characters), URL (as short and as near as possible to main domain) i.e. here is an reference
- “Service + City name i.e. Local SEO Services Bangalore”
- “If you are looking for an seo company in bangalore to provide local seo services. Reach us for, no matters you was an small business,global business located in various locations around the globe”
- Create different pages for different locations if business based at different locations
- Optimized Header tags included target keyword
- Include Local business schema for different landing pages if you have multiple locations, or use schema for home page if you have one business location
- Create unique 400+ words localized content for each landing page
- Embed google maps for each landing mage
Ranking Factor 3: Reviews & Citations
List your Business on review’s sites, business listings to improve online reputation, get valuable feed back and improve citations here are few top review sites: yelp, yellow pages, face book, manta, better business bureau, Four Square, Trip Advisor, Angie’s list, glass door, LinkedIn etc.
Take care of reviews management i.e. requesting for feedback from customers, respond for reviews either mention thank you message for positive & apology message for negative reviews
submit listings for data aggregators or primary data sources, include info groups etc, directories like super pages, yellow book etc for getting consistent ~ Same NAP citations (NAP: Name-Address-Phone no)
Get more reviews by promoting multiple Questions while commenting or responding for reviews
Ranking Factor 4: Domain Authority
Improve Domain Authority & increase chance of visibility for customers by Getting back links from local blogs, city’s chamber of commerce, local media outlets, local events etc by reaching them & maintaining relations.Maintain Consistency in incoming Links from local domains
Ranking Factor 5: Social Signals
Engagements on google+, face book business pages, twitter business profiles etc
Ranking Factor 6: Behavioral Signals
Find distance for reach to business locations
Request for directions,
Request for call,
CTR of search results etc
Case Study or Example for Query Local SEO Services:
If a Business ranked for Organic Search & Local Three Pack for keyword Local SEO Services means, Its success fully worked on its Organic Strategies, and properly optimized content for location and targeted keywords include local+seo+Services and recognized by google as an trusted business providing Valuable local seo content or local seo services and its is best listed on local pack mean that its GMB is relevant as it was opted with category, had 1000+ words local SEO Services Actionable content, and included NAP, working hours, holidays, prices of services etc in GMB Listing and its business title is optimized for bangalore i.e. “local seo service bangalore” and its description was actionable & its url is https://www.example.com/local-seo-services-bangalore.html, & included business work place images & video and its was consistently reviewed and given best ratings, getting multiple citations from primary data sources and business listings, and also getting back links for local authority websites
How to get listed in Google Local-three Pack:
Relevancy (opt your best business category, add 1000 words business description, include all business details i.e. phone no, business website, working hours, holidays, services & products prices etc.),
Distance targeting near me searches (create city pages targeting keywords+city name in headers, URL etc) ,
Popularity (addition of images, reviews, citations(mentions your firms on other sites or business listings), links) so to rank in Google Three-Pack)
Summary: How to do Local SEO for an Website?
- Claim listing on google my listings,bing local places etc
- List your business on yelp or yellow pages & other local directories available for free
- Localize your web content, include currency, words, address, contact-no and map.
- Feature your brand on citation lists
- Get reviews & ratings as most of the online local customers relay on them
- Build decent back links & Finally get all the benefits of Local SEO and get more money.
Want little help from us to add some touches to you local business to make it stand out on local searches. Why waiting ! start today, Request an Local SEO Service for your business now!
Local SEO Services Improving online visibility on Local Search – A Step-by-Step Guide.
- Buying a domain included business name or keyword on godaddy.com if client’s don’t have one.
- Designing & Developing Website or Blog using programming languages or using word press, drupal.Our design will sure meeting the needs of business so that it can deliver services to customers easily online.We Also Develop an app for Android or IOS if needed.
- Keyword research using Google Search , Google Keyword Planner Tool, Face book, Google, Bing ads, and suggestions and Facebook ads suggestions for finding best local intent, business intent & high search volume keywords. Create targeted keywords optimized content for web pages with local optimized URL, implement on-page with targeted keyword (learn more here in this article).
- Submitting the website for Webmasters of Bing, google and other search engines based on popularity based on choices of business for understanding customer behavior and to find opportunities for acquisition.
- Listing business for Google maps , Bing places
- Claiming an Listing of Your Business on Google Business
- Listing Business on Facebook business pages
- Competitor analysis for understanding clients competitors activities, strategies, etc ( using target key words search)
- Site Audit – businesses link building insight, Competitors business back linking insights etc
- Take Advantage of Local services i.e. maintain relation ships with local politicians, journalists, celebrities, join Local Clubs, participate in events, as these can help increase business presence,
- Plan On page-strategies and off page strategies
- Listing business address, services, contact details etc on local directories include yelp, city search, super pages four square etc
- Back links from local blogs, news papers, business associations etc
- Promote clients business in local events, online clubs, communities
- featuring business on local citation lists, business lists , local directories through our local-citations services.
- manage online reviews & rating ensuring they are natural
- localization of web page content included location or city name naturally and more..
Our Recommendations for Startups, New or Small Businesses owners for Planning an Local SEO Model:
- Check for your Search Engine Cache (Suggestion: site:www.iamdoingseo.com),ensure all your website links are indexed
- Keyword Research (keyword research tools : keyword planner, google trends, soovle, keyword.io)
- Competitor Analysis: What your Competitors are doing to increase web presences, Identified Competitor Analysis Tools(Suggested: Alexa, Mozbar, semrush, seoquake, similarweb,GTmetrix)
- Verify Your website is penalized or not( check on IMWP Tool )
- Analyze Domine Authority, Age, Backlinks, Social Signals of your Website(Suggested: Alexa, Mozbar, semrush, whois)
- Analyse your Business using Google Analytics Tool(Get the Most Out of Google Analytics: kissmetrics)
- Website Performance (GTmetrix)
- Mobile Optimized Website of your business(Mobile Friendly Test)
- Check your business Social Signals, Create Social Media Accounts to increase social media traffic(Mozbar, SEMRush)
- Regularly Updated, Keyword Optimized Business blog (Using word Press, Blospot, micro blogging)
- Website cached webpages can be find using “site:” , .
- Your business search traffic links, can be find using “Links: “operator and analyse your business more using these google search operators
- Search engine friendly Webpage urls (http://www.iamdoingseo.com)
- Keyword Optimized Meta tags(Title,Description), Anchor text, Content, Alt Keywords, Suggestions:Start Title, description with target keyword
- Add media (Images(fixed Size(100 KB), Dimensions),Videos, Memes, Info graphics etc ) to your content to make it playable
- Internal Linking (Ensure using right keywords as anchor texts, link to relevant pages)
- Outbound links(links to outside topic or content or niche related, high DA & PA pages or sites)
- Maintain low Keyword density(no of your keywords divided by no of total words in the content) and drop your keywords among first 50 words
- Maintain header tags ratio as per SEO standards.(4h3: 3h2:1h1), wrap your keyword in H1 tag, wrap synonyms of your key words in H2 and H3 tags. (Analyse Your Website Header tags using SEO Quake)
- Use Social Sharing buttons with in your website to increase your social signal traffic.
- Make your site load with more speed,mobile friendly
- 301 redirection and 302 redirection,
- w3c validations,
- Sitemaps (XML, HTML)
- Links Canonicalization
- Feature your business on Social Media.Google Maps, Bing Maps,
- Webmaster, Google Analytics integration
- Optimized 404 pages,
- Create “Link to US” Page
Ways to get an back links
- Profile Creation Sites: Create Company Profiles for your business on Social Media, Micro blogging, Q& A Sites, Business Listing, Forums, Classifieds, Local listings, Directories
- Create Communities, Groups, Collections, Listings,Mobile apps, Q&A , Blog, Showcase pages on social media sites and other web 2.0 websites to increase your online reputations, Generate Relevant Traffic to your business website or apps
- Create Forum threads or discussion boards on your niche forums,to share your business niche services, news, solutions with your niche audience to increase business authority.
- Submit your business web pages to search engines and directories with higher google page rank.(don’t go for paid listings)
- Submit your business for local listings: Place Listing requests for Local directories, Review Sites, Request your Local partners to Write Reviews, Testimonials for Your local business, or your services providers,
- Promote your business through social book marking, Share your business related documents on Document’s,PDF’s, Images, Presentation’s sharing sites, other Web 2.0 sites
- Perform Thematic Link Exchange(exchange links with niche service related websites) for your business.
- Build internal links for your business.Link baiting for business inner web pages
- Images Link building:Promote your business through images,videos and share them on image sharing sites, and videos promoting websites.Be active on Image Sites (Instagram, Pinterest ), Take care in using keywords as ALT Text for Images as we need to understand that google, and other search engines cannot read images
- Write articles on your niche business complex issues,technology advancements, How to’s and share on article submission websites.
- Being service provider you need to promote your business writing Press release and sharing on press release submission websites. Creating Controversies, Contribute information through press releases to get backlinks, promotions from Local news channels,
- Conduct classified submission for your business to promote your services and products for free.Classifieds increases your business Leads.
- You can promote your products on shopping network sites.
- Participate in Q& A sites to improve your business authority over niche.
- Develop mobile apps for your business to serve mobile based niche audience
- Organize an local events,promote the events, and invite people using meetup and social media sites, so to increase business engagements, authority, creating Brand Awareness, showcasing your expertise.
- Target local business websites, blogs for your Audience
- Regularly update content your audience likes, interest in, looking for on Your website through Strategic Blogging
- Guest Blogging: Write blogs related to niche technology,niche news, Solutions to your niche complex problems, about your company, services an more .we write guest posts for your business . Implement Keyword research to target on Right keywords before writing Content on Lit of your niche blogs. guest posts increase your website visibility, leads to your business, increase page authority for your website.
- Blog commenting (Benefits: Brand identity will be established, Targeted traffic to your blog. Creates more Do Follow or No Follow Back links. Commenting sites offer do-follow backlinks that pass link juice to your blog or website, Chance to publish a blog post on authority blog, Improve online visibility, Increase Social Media Following, Increase knowledge, Get new Blog post ideas, Get back more comments on your blog, Get Identity, Connected with the influential bloggers.
- Detect the unclaimed mentions, existing external 404 pages over the web using Link Reclamation tool, reclaim the back links from sources using need full link building tactics
*******Under stand local seo terms
Note :Tracking all aspects what you done to your business in related to SEO can make you understand the best strategies to increase your business online presence.which mandatory being small business.