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  • How Much a #1 Ranking website Can Benefit Your Business?

    ​ What Happens To My Website When Ranked at the Top of SERPs on Google? When a website is ranked at position 1 in Google's search engine results pages (SERPs), it gets the most visits. Users from search choose the webpage to complete their desired actions, i.e. buy a product, request a service or enrol on a course and what else customers are looking out for. It can also result in qualified organic traffic and conversions. Getting qualified traffic from search has become one of the priorities for brands. This can happen with continued SEO efforts for their website. What's more, understands the benefits businesses have when they put in efforts to implement SEO and rank their websites at the top on SERPS. ​ Receive 10x Clicks Ranking at position 1, the webpage receives 34% of clicks that can be easily turned into prospects. Receive Targeted Traffic Webpage gets more quality leads, and traffic as your target audience can find, and navigate to these webpages from search. ​ Increase SEO ROI Doing SEO with a focus on improving rankings for keywords that generate traffic, and easily convert to prospects at a higher rate will result in increased SEO ROI Build Credibility & Trust Your webpage is at position 1 because Google treats it as a valuable resource updated to the latest and built by credible resources. Your website becomes most relevant to the audience search enquiry. Opportunity To Acquire New Users Webpages at position 1 get natural backlinks, free referral traffic, online visibility, and engagements on social media space. This should help businesses with New To Brand (NTB) customers. Audience Remember Your Brand Top positions benefit brand awareness and search attention for your website because you create a positive experience for your audience. This result, the audience remembers your brand and considers supporting you in future, benefiting through upselling lead magnets. Save Additional Advertising Cost You don't need to spend money on advertising ( Paid marketing), instead use them to publish relevant content on your websites, that can help further. Round The Clock Traffic & Leads Businesses can provide 24/7 reach to their search audience not limited to shift being at position 1. This results in driving business around the clock. Get Quality Prospects & Continued Growth Ranking at position 1 on Google SERPs, offering quality products or services gets quality prospects and continued growth. How to Get On Top of Google SERPs? SERP real estate is becoming more complex each day, and SEO consultants need to work hard to help their business get attention from the searchers who looking out for it. SEOs perform advanced marketing strategies i.e. optimizing content delivery to enhance relevancy, solving technical SEO issues to assist website crawling, and user engagements, validating websites staying relevant to frequent algorithm changes etc. If you one, get your quality SEO done through him/her or an Agency or a consultant. If you don't have SEO support Hire an SEO professional . A business is required to position its website at the top of SERPS and needs a search marketing specialist to implement effective SEO, capture or retain existing top search engine rankings, improve website monetization, and increase conversion rates.

  • How To Do Website Migrations Without Losing SEO Value?

    How To Do Website Migration Without Losing Traffic & SEO Value? ​ Businesses need a fast-loading website with fresh & quality content to gain potential customers from search. This means websiteneeds site-level, content-level amends at regular intervals. When these website changes happen without considering SEO can result in losing website visibility, drop in organic performance on SERPs etc. So to help businesses deal with site migrations effectively, these list of SEO website migration strategies below can help businesses grow, reach every milestone, and win online. ​ Does Website Migration Affect SEO? Done well site migrations can be a boon for a site’s performance. In the past, one of my e-commerce clients noticed 200x traffic growth after SEO-assisted re-platforming migration. On the other side If migration happens without baking in SEO best practices it will risk the website's visibility and ranking across channels. Let me explain this using an example to make it easier for you You run a Web Development Agency. You decided to update the " Progressive Web Apps Development service page" to “Single Page Application Development Services” i.e. need a change to URL & content. These new changes will result in losing rankings for discontinued pages, along with traffic, and audience. Also, create a poor experience for users accessing these discontinued web page from various sources i.e. internal web pages are external link sources. All these results in diminishing SEO authority the landing page has been established to date. This may not happen if you have taken assistance from an SEO specialist. Why because he/she would have suggested you implement redirection from the old URL to the new URL, this could diminish the impact the change had resulted. So I would always recommend business webmasters implement Site migrations assisted by SEO specialists. Do You Think Website Migration is an Easy Task? Website Migration is not as easy as we think, it needs a larger effort from multiple stack holders i.e. involvement of developers/programmers to write code, content/copywriters to draft fresh content or update retiring content, UX experts to refine the user experience, Designers for designing the right look and feel, CMS experts for supporting re-platforming and marketers for providing SEO website migration strategies to ensure success full relaunch of your website Which Migrations Can Harm Your SEO Performance? Want to know which Migrations Can Harm your SEO Performance and which will not? Here is the breakdown of all types of site migrations and their impact on your SEO performance ​ How Does the SEO Expert Lead Website Migration Work and Help? An SEO lead website migration will help bake your new website following SEO principles and best practices through the development process and let every user searching for old website content navigate to a relevant new experience page to provide a better solution for their problems than that of earlier experience. Also, SEO specialists help site owners restore old website site authority, and site analytics data through which they can make all necessary upgrades for placing your brand where your audience is when they require assistance and drive in traffic & digital conversions. SEO Website Migration Strategies Webmasters Need to Consider When Refreshing their Websites? ​ Know when to start implementing website migration? Website migrations happen when businesses decide to make either of these following changes i.e., Changing domain name Rebranding Upgrading from HTTP to HTTPS protocol Merging multiple domains into one Targeting an international audience or introducing a new language to locals Replatforming or moving to a new CMS Consolidating page content i.e. merging multiple pages Changing subdomain to the directory or changing URL structure or hierarchy changes or navigation changes Due to any of the above reasons, if when site owners decided to go for migration, they needed to create an Inventory of all indexable webpages, top-performing pages using XML sitemap, crawled data, and Analytics landing page data (consider 12-month traffic, performance data) as sources. Also, build a baseline report with keywords rankings, and SEO KPIs metrics to compare the performance of the website Pre & Post-launch. Consider Including SEO through website migration. ​ SEO Led Migration Can help Businesses roll out website changes without losing hard-earned SEO value & traffic. Finalize the New Website Webpage URLs & Build Redirection Map After implementing all the recommendations on the new website provided by all stack holders, considering business requirements, and fulfilling the goal of Website migration, it's time to finalize URLs, navigation path, and hierarchy or taxonomy. Firstly, get all the required inputs i.e. target keywords for each webpage, confirmed URL best practices, etc. Then map each webpage with its target keyword following confirmed URL best practices to create a unique URL. Finally, we have all the final URLs of the new website which are approved by the site owner. Ensure none of the final URLs are non-indexable, blocked by robots.txt file, redirecting, broken, and canonicalized URLs. Now it's time to build a redirection map. Firstly get all required information i.e. redirection limit or count, 301 or 302 types of redirection, Rule-based or one-to-one redirection prices, redirection method (HTTP method, JavaScript method, refresh, etc.). After finalizing everything properly map each old URL to its relevant final new URL. If no relevant URL is found then redirect to its relevant parent category. Implement rule-based redirections for URLs without “/” to with “/” i.e. www.example.com/category to www.example.com/category/ without “www” to with “www” i.e. https://example.com/ to https://www.example.com/ HTTP version to HTTPS version i.e. http://www.example.com/ to https://www.example.com uppercase version URLs to its relevant lowercase version URLs i.e. www.example.com/Category/ to www.example.com/category/ Finally, the low-quality or retired pages, orphan pages, and outdated content pages with less or 0 traffic are forced to write 404 error codes at the server level to slowly remove these legacy URLs from the search index. Along with indexable URLs, we also have existing redirect URLs. To amend the impact of legacy URL redirections replace destination URLs, with relevant new website URLs. Configure Webmaster Tools, Analytics to Report New Website Changes and Retain the Old Web Analytics Data After implementing keyword mapping, and redirection mapping, we need to let monitoring tools know our website's changes, to update website search data as required based on trends, insights, customer behavior, etc. We can either use Google Tag Manager/ Telium Tagging to update triggers or independently configure GSC, GA/GA4, Bing Webmaster, Facebook pixel, Adobe Analytics, and other search monitoring tools using the best implementation methods. Finally, Map your Analytics to Properly Track User Engagements on your Website. Properly implement web analytics mapping by implementing tracking configuration which provides critical information about how your visitors interact with you, contact you, and make purchases on your websites. For this reason, you must implement GA4 to map out all tracking codes, events, goal objectives, and reports—and make sure they’re all updated to align with the new site. Summary - SEO Website migration strategies webmasters need to follow when migrating websites for different CMS Run the Crawl to have a comprehensive list of all website URLs. Audit the CMS to know whether all SEO features are available in the new CMS. Indicate the URLs to redirect for building redirect map for developers Note down user stories and acceptance criteria i.e. As an SEO, I want product page URLs to be the same even if users go to the product page from different categories so that we don't have duplicate product pages. i.e. www.example.com/products/ {%product-name-id%} Become the SEO tester to test if each SEO issue is fixed to ensure the website is ready to go live. Once it is done ensure the website on the new CMS is ‘SEO healthy’. When migration is implemented, Be available for fixing post-migration issues if any are discovered. What is a successful site migration? The motto of website migrations is the retention of the site’s current traffic and revenue levels. Those site migrations result in minimal visibility loss during the first few weeks and visibility growth thereafter are the successful migrations. Website Migration Best Practices To Avoid Disasters Create a baseline report of current website traffic( All channels, Natural traffic, Brand vs non-brand traffic), site health, keywords & rankings. This should help as the benchmark for tracking the performance of a new website. Create current websites inventory of URLs, redirect mapping file, Keywords (Brand & Non-Branded keywords), Top linked pages, URL & Keywords mapping reports, no-indexed pages, canonicalized pages, robots.txt, Assets (PDFs, Images, CSS, JS, Videos, Forms), Defined Goals & Events, Application Journeys, website out links, Site loading speed, core web vitals & site performance scores, Mobile usability score, structured data records, Hreflang data, Links to your site, etc., Assess your competitors against content gaps, customer journeys, Landing page templates, etc., Get collective feedback on migration SOP, and templates(wireframes) from UX, SEO, Analytics & Content Teams. Define Technical SEO Requirements for your website in advance (URL structure, URL structure, Meta data (including dynamically generated default values), Structured data, Canonicals and meta robots directives, Copy & headings, Main & secondary navigation, Internal linking, XML sitemap, Hreflang (if there are international sites, Mobile setup (including the app, AMP, or PWA site, Redirects, Custom 404 page, JavaScript, CSS, and image file, Page loading times & core web vitals (for desktop & mobile). These should be agreed upon by SEO & UX in advance to avoid discrepancies in later stages. Ensure the CMS/Platform allows the content author/ SEO to edit URLs, metadata, canonical tags, meta robots tags, og tags, image titles & alt tags, PDF titles and descriptions and Update the robots.txt file to override default ones, add SEO value for websites Go for Multi environment testing i.e. staging environment, live preview environment before pushing it to the production Plan website launch during non-seasonal peaks Preferred one-to-one redirects over rule-based redirections Block staging/test site from crawling and indexing Review user journey, faceted Navigation, internal link, site architecture, h1 headings, metadata post-launch, canonical tag, hreflang tags, meta robot tags, 404 error pages, website responsiveness, mixed content issues, analytics tracking, and robots.txt file, Park 20% additional resources for the project in advance to support the launch Update the XML sitemap on Google Search Console or set GSC for the new website using the Change of Address tool on the launch day Use the “Fetch as Google” feature for each template to validate if the pages are rendered properly for Google bots After launch, regularly monitor the new website for crawling errors, site health errors, page speed scores, mobile responsive errors, structured data errors, clicks/traffic, ranking, technical SEO issues, indexed pages, etc., What Tools do you need for Website Migration? Here are the Tools you need for Website Migration: Crawl the website using Screaming Frog (Crawl both Live & Staging website), Perform SEO audit for CMS using SemRush Here are the most used Chrome Add-ons for SEO Perform Site performance audit using Google Pagespeed insights, Lighthouse, webpagetest.org or gtmetrix Check or validate Backlinks using Google Search Console, Ahref, SEMrush For Mobile-friendly testing: https://search.google.com/test/mobile-friendly Validating Structured data of the website using https://webmaster.yandex.com/tools/microtest/, https://search.google.com/test/rich-results, https://www.bing.com/toolbox/markup-validator, https://search.google.com/structured-data/testing-tool, Assess new website Site Health using Google Search Console For SEO Reporting use GA4, Looker Data Studio, Looker BI tool, Adobe Analytics Know The Do's and Don’ts of Website Migration Implementation of effective website migration can be a big problem for any site owner since the process requires handling multiple tasks and the involvement of multiple stakeholders. Often webmasters/site owners ignore or push back SEO optimization tasks during website development due to limitation of skills, or resources or not knowing its importance. This puts brands at risk of losing established site authority, traffic, and rankings. So to mitigate the risk or consequences, involve an SEO expert either from the internal team or hire an SEO Consultant with experience in identifying and rectifying critical SEO issues during a website migration. This includes assessing the current state of the website to document the SEO information of each page, leverage it to draft a perfect SEO website migration strategy, ensuring no value information is lost or no traffic drop. Here is your Website Migration Checklist (TBH) for implementing Migration as Seamless as Possible Website Migrations FAQs How long does it take for indexing and rankings to settle post Migrations? This is termed "Migration Lag" which ideally should be 3 to 6 months. The SEO migration lag can be based on the extent of website changes made, website change and quality of migration execution. SEOs expect an SEO Dip after implementing migration, which means a drop in rankings, indexing issues etc, This is due to delays in re-crawling, re-indexing of the website by the search engine bots and re-evaluation of the website's relevance and authority by search engines after making amends. I typically advise my clients to monitor the site's performance during the migration lag period, making necessary adjustments and optimizations if needed. As search engines catch up with the changes, the website's rankings and visibility should stabilize and hopefully improve within 7 weeks to 3 months if the migration is well-executed and the new site meets the necessary SEO requirements. I also add that HTTP to HTTPS migration does not lead to any decrease in SEO traffic. What approach would you recommend if the client wants to change the domain or design? This answer should depend on why the reason for moving your website, based on my experiences I have suggested client go and follow the approach used for developing the new website from scratch for the new domain, allow it to crawl, make the changes needed for content and website and later build and implement redirection map pointing to relevant new web pages for old/legacy website. This helped one of the luxurious brands regain its rankings and traffic within 3 months after implementing domain change migrations. What CMS platforms are more difficult or Easy to work with when doing Migrations? Firstly I never worked for all content management systems and every CMS has limitations. Comparing the ease of use and customised, SEO friendly, available resources to support and security features I would suggest using Wix/WordPress for a website with fewer pages and Adobe Experience Manager or SAP Hybris for enterprise websites of health care, manufacturing business and Salesforce Commerce cloud for e-commerce websites. In the past, I have implemented Single page Applications, Javascript websites and enterprise websites using Salesforce, Adobe Experience Manager, SAP Hybris, Wix, WordPress, Shopify, Magento and Bigcommerce. I have noticed Adobe Experience Manager, Salesforce Hybris and Wix are wonderful CMSs that are easy to customize for meeting business requirements, implement SEO requirements and maintain the website assets etc., How Long do redirections are to be maintained to benefit SEO Value after site migrations? If you are not willing to remove the redirections, it's okay to keep them for long enough. If you want to remove the redirections, i would ask to retain them at least for a year before deciding to remove them. I will always stick to it and recommend my clients to do it as well.

  • Local SEO Consulting Services - Iamdoingseo

    LOCAL SEO CONSULTANT Grow Your Presence Within Your Target Locations (Be Local, Be Visible) I have been supporting local shops, hospitals, professionals with both simple & complex local search marketing projects since last 10 years. This helps them gain more visibility and get more customers from their target location. Hire Local SEO Consutant Now GET RANKED ON LOCAL SEARCH, WHY? ​Without Local SEO, businesses may not be found by customers for local-specific search queries, This may result in losing the highest converting traffic. Local SEO is important for any business, it Improves a website’s PROXIMITY, RELEVANCY, PROMINENCE, RANKINGS for local search queries. 97% of consumers go online to find local services, 82% of smartphone users use a search engine when looking for a local business. More than half of all total Google search queries have local intent. Among all local businesses i.e 60% of their latest searches are for near businesses, professionals near me, and more local intent keywords. Already 37% of businesses claimed their Google My Business & Bing Places Listings Google, Bing, DuckDuckgo, and other major Search engines reported new trends Google started showing up local packs, local specific business over global business for all local intent search queries to meet its audience needs these days. Potential customers are looking for local businesses, and professionals near their locations using Search engines. HOW WE DO IT? Scale leads & traffic for your business with local SEO Consulting services customized to your business needs at an affordable cost ON-PAGE SEO & WEBSITE LOCALIZATION ₹10,000 / Month Landing page optimization covers Local keyword research, metadata updates, NAP Consistency management, Local SEO Tags & Schema, GBP Post content & Blog management Buy Now CITATIONS MANAGEMENT & LOCAL BACKLINKS ₹5000 / Month Citation claiming and management across Google Business Profile, Bing, Apple Maps, Facebook, Linkedin, and other Local Business Aggregators. Buy Now REVIEW MANAGMENT ₹1500 / Month Manage Review quality, velocity, and diversity/social interactions across all tracked profiles to expand your market reach and gain consumer trust Buy Now REPORTING & INSIGHTS ₹5000 / Month Monthly local SEO reports covering profile views, direction requests, phone calls, website clicks and local traffic and keywords data Buy Now CASE STUDY: LOCAL SEO FOR AN ED-TECH Edutech is a quite competitive market. The client want to improve the organic traffic for location-based queries & Position its GBP in Local pack for “Course + city searches” CONTENT LOCALIZATION GOOGLE BUSINESS PROFILE OPTIMIZATION NAP CONSISTENCY CITATION BUILDING REVIEW OPTIMIZATION INTEGRATE LOCAL SEO+PPC What We Have Acheived ? ​ Increase in city pages rankings, positioned in google local pack for local intent searches (Course+city keywords). This improved Local traffic and customers i.e. 18% increase in customers & qualified leads MoM. Also noticed spike in requests for directions, call to business for course inquiry, sending a message inquiry etc, To check what I can do for your business. Request for Proposal

  • Advance SEO Services | Global SEO Expert - Iamdoingseo

    Streamline SEO Workflows To Accelerate Organic Revenue Growth and Connect Brands To Search Demand Get Consultation, and achieve better SEO results. I optimize your website by employing relevant SEO Tactics. Whether you want to get more traffic from search, want to drive visitors to request a service, or buy a product you offer. I can help you. My strengths are business that comes to me which are doing okay and want to go to the next level. Each of them fails to either redesign websites, re-platform, optimize existing websites, solve crawling and indexing issues or content revamping and more. Each of them believes that putting a perfect SEO plan will help them grow significantly and get in front of thousands of audience searching online. The real difference between me over others is I have experience and understand what makes a website win online. When I get the requirements, I understand and frame the strategies that you need to do to get online success. All the things business asks me to do are the things I have done multiple times for different websites. I can help you achieve a higher ranking within the search results pages of search engines. SEARCH ENGINE OPTIMIZATION (SEO) SERVICES TO DRIVE MORE TRAFFIC, CONVERTING VISITORS TO YOUR COMMERCIAL WEBSITE FROM SEARCH Contact Me For Your Website SEO Help How Can I Help Your Business? DELIVER ADVANCED SEARCH ENGINE OPTIMISATION FOR GROWING THE ORGANIC VISIBILITY OF YOUR WEBSITE How I Help Clients: Services WEBSITE CURRENT STATE ASSESSMENT Raghava will touch base with the business owner to understand the website's industry; target markets; audience; products/services; USP; and conversions to assess its current SEO state. This can be used to plan perfect SEO solutions to improve site visits and sales via search. Current State Assesment SITE TRAFFIC DROP ASSESSMENT Drop in organic traffic or a slow or steady drop in search traffic for your website and you need a solution? Raghavarao will identify the causes, define a solution to fix it, and help you regain the lost traffic Fix Organic Traffic Drop IN-DEPTH FULL SEO AUDIT Raghava will conduct a detailed technical SEO audit of your site to diagnose its crawling, rendering, indexing and ranking issues and solve them. He supports replatforming, international seo, search results enhancements, site migrations to mitigate traffic loss. Website SEO Audit BOOSTING YOUR WEBSITE'S NON-BRANDED ORGANIC TRAFFIC Identify underperforming keywords, improve their rankings by performing SEO Enhancements to existing relevant landing pages or by creating properly optimized new landing pages for the commercial website. This can help to get more non branded traffic from the SERPs Increase Non-Brand Traffic CONDUCT A CONTENT GAP ANALYSIS TO MEET YOUR USERS NEEDS Perform keyword research to discover missed out content themes and customer journey for each target audience/personas to optimize leads funnel/buying cycle that can nurture the coldest audience into a purchase-ready customer. Content Opportunities Discovery OPTIMIZE YOUR LANDING PAGES TO IMPROVE VISIBILITY AND TO EASE CONVERSION GOALS Properly optimize the Landing Pages for different traffic sources includes search, social and paid traffic sources. The SEO Landing pages help to increase your chances to rank on top of SERPs and attract more converting visitors. Landing Page Optimization GET AN IN-DEPTH SEO COMPETITOR ANALYSIS WITH PROPER ACTION PLAN Conduct SEO analysis on your competitors website to assess their digital footprint i.e. top performing keywords, content marketing efforts, quality backlinks and more to revamp your current SEO strategy. Request for Competitor analysis that is Implemented MANUALLY to ENSURE 100% ACCURACY. SEO Competition Assesment MAKE SURE YOUR SEO DATA IS ACCURATE TO AVOID MISGUIDED DECISION-MAKING You can ask me to check if your web analytics data is reliable, are you measuring your SEO efforts effectively. Also you can ask me to build your SEO KPIs reports on Google analytics, Adobe analytics, Looker etc. My Analytics audit have different data checkpoints to make sure your account is properly configured to capture right and relevant data to make right marketing decisions. I will deliver site health reports, 404 monitoring report, backlinks audit, page speed report, seo campaign baseline report, competitor benchmarking reports upon request. Analytics Audit ONE -TIME SEO CONSULTATION When it comes to complex SEO challenges that you’re struggling to resolve, the extra eye of an experienced SEO consultant can be a game-changer. Raghavarao loves SEO challenges and is here to help you. Book SEO Consultation Now WEBSITE MIGRATION HELP If you’re moving your website to a new platform or redesigning it, there’s a real risk of losing your SEO rankings. Many website migrations end up with huge traffic losses or even end up killing the site entirely. You can rest assured that your site migration won’t finish like this with me as your SEO consultant. Successful Website Migration SEO TESTING AND EXPERIMENTATION Diagnose the Site Issues In an Audit or the impact of new website changes against SEO best practices, organic search traffic, and rankings. Website SEO AB Testing ​​ChatGPT For SEO Deliver original and tested AI prompts for dozens of SEO tasks i.e. asking ChatGPT for an answer, meta tag, rephrasing of content, new keyword ideas, creating an SEO markup, meta description creation, and content writing. Request for SEO Prompts Forecasting SEO Traffic Launching a new product, category, or service, updating current webpages, publishing new hubs, article pages, or SEO campaigns, SEO Forecasting can help you understand how it will impact your site and business. For the last 8 years as a forecasting sceptic iam forecasting traffic potential to help brands prioritize their SEO campaigns Forecast SEO Growth SEO Across CMS, Platforms, and Search Engines are Supported ADOBE EXPERIENCE SEO SAP HYBRIS SEO WIX SEO WORDPRESS SEO SALESFORCE SEO SINGLE PAGE APPLICATION SEO JAVASCRIPT SEO Python SEO GOOGLE SEO BAIDU SEO MARKETPLACE SEO How I Help Clients: Contact First name Last name Email Code Phone Enter Your Website URL How can i Help Yor busnes Today? Choose an option What is the priary pain point effeting your bussiness? Ca you please providemeaditional detal here Upload supprt documnts Upload supported file (Max 15MB) Submit Thanks for submitting! LET’S WORK TOGETHER TO SOLVE YOUR SEO CHALLENGES

  • New Website SEO Checklist - Iamdoingseo

    New Website SEO Checklist: Elevate Your Digital Presence Image SEO, Local SEO, Voice Search, Mobile SEO, User Intent, Google Snippet Features, People Also Ask features are likely to remain a core part of your online marketing efforts ​ Either you are building a new website for your business or amending the existing website to match the latest customer attributions. Explore this ever-evolving landscape of SEO, the value of a comprehensive SEO strategy, and its increasing importance for a website in the current year. Here is an article compiled with the ultimate New Website SEO Checklist that covers everything you need to consider. SEO is dead, Of course, it is a misguiding fact. "Create a website with landing pages to target relevant high-search volume target keywords with relevant search intent" is a strategy that can never be ignored. Search Engine Optimization (SEO) is the key to increasing your website's visibility on search engines like Google, driving organic traffic, and ultimately, achieving your online goals. ​ Get Your SEO Strategy Right From the Start. Involve the SEO team during the initial stage of development. Consider auditing CMS in advance to proceed with development. Uncover Valuable Keyword Opportunities Hire an SEO to Identify relevant keywords and phrases your target audience is likely to search. Also, enhance your website for keyword clusters by grouping similar keyword pages under a single Hub Study Your Competitors' Websites: Ask your in-house SEO or SEO Consultant to explore how your competitor's SEO strategies are performing, gaps you can exploit, and opportunities you might have missed. Website Structure: website structure helps visitors and search engine bots navigate your site and find all the pages on your website. Example: For Products/ service pages Home> Hub Page >> Product>>> Product-name/ and for Articles pages Home> Hub Page >> article-name/ SEO-Friendly URL Structure Build a descriptive, clean, and logical URL structure for your website. Also, ask your website SEO owner to define a strategy to dynamically create keyword-rich URLs for filter pages instead of creating parameterized URLs with random characters and symbols. Landing Page Optimization: Optimize every page on your website for SEO. This includes: Use a 65 Characters Keyword Rich Meta Title Implement 150 characters keyword optimized Meta Descriptions Use Heading Tags (H1, H2, H3, etc.) to structure your content and include keywords naturally. The page and its visible assets are device-responsive Describe the image's alt-text using keywords for accessibility and SEO. Link to other relevant pages on your website. Language-tag is implemented Implement canonical tag All the duplicate versions of the landing page are attended i.e. the filter-driven pages, querey parmeter URLs are canonicalized to the parent page and http:// version, pages without "/", is redirected to the parent page. bread crumb is implemented without errors The landing page passes Core Web vitals i.e. when measuring website performance, including loading speed, interactivity, and visual stability. The Website is Secure: Secure your website by implementing HTTPS. This not only enhances security but also has a positive impact on your search engine rankings. When your website uses HTTPS, you'll notice the reassuring "lock" icon in your browser, indicating a safe and trustworthy browsing experience. The website is accessible with a Single domain Ensure that your website is accessible from only one location to prevent complications with search engine crawlers, indexing problems, and rankings issues i.e. all your versions i.e. http://www.example.com , http://example.com , https://example.com are 301 redirected to https://www.exmaple.com website version Create Useful, Actionable Body Content Low-quality content risks losing your audience, so produce engaging, actional content for webpages using target keywords. Also, implement internal links from and to relevant web pages. consider following Google guidelines for content on the website Check For Duplicate Content and Keyword Cannibalization: Check if the website has multiple pages that target the same keyword phrase, the search engines may not know which page to rank higher. Check For Website Errors - Focus more on 404 errors Crawl the website using screaming frog to validate and fix broken links, meta robots tags, canonical issues, image, hreflang issues, metadata, h1 issues on all important landing webpages that needed to be shown on SERPs. redirect 404 error pages to relevant Landing pages Robots.TXT On the robots.txt file write rules to allow bots to crawl all important pages, and block unwanted pages from crawling. Include XML sitemap path on robots.txt. XML Sitemap Generate an XML sitemap dynamically or Create an XML sitemap using Screaming Frog for your website. Don't include PDF pages, 404 error pages, no-index pages, or security pages. Upload it to the root folder ( https://www.iamdoingseo.com/sitemap.xml). Create a recurring ticket each month to submit an XML sitemap to the Google Search Console or other webmaster tools. Setup Webmaster Tools & Index Your Site Set up a Google search console/Bing webmaster Baidu webmaster for your website. Submit an XML sitemap to help search engines index your site more efficiently. Also, these webmaster tools help See the keywords you rank and drive traffic, find website errors, check webpages that are indexed on search engines Monitor SEO performance Using Tag Manager & Analytics Tools Configure GA4, Adobe Analytics, Looker, or alternative analytics tools to oversee your website's performance. Once you've confirmed the clicks, behaviours, journeys, and goals that need to be tracked in your analytics tools, proceed to deploy tags through Google Tag Manager or Tealium tags on your website. Additionally, make sure to exclude self or office IPs from being tracked, and filter out sources that generate errors. Keep a close eye on essential metrics such as organic traffic, rankings, click-through rates, and user behaviour. Get Additional Organic Referral Traffic Setup Google business profile, Bing Places, apple business, Facebook/Instagram profile, LinkedIn company profile, and other social media profiles and link together SEO is an Ongoing Process SEO is an ongoing process, it is not limited to the above checklist. Yet there are a lot more from doing content gap analysis, assessing chances for ranking your content in the Google snippet feature, monitoring and amending your website content for search intent changes, regularly monitoring and fixing website technical issues, building new backlinks, and more ​

  • Iamdoingseo - Consultant For SEO, SEM And Content

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