How To Do Website Migration Without Losing Traffic & SEO Value?

Businesses need a fast-loading website with fresh & quality content to gain potential customers from search. This means websiteneeds site-level, content-level amends at regular intervals. When these website changes happen without considering SEO can result in losing website visibility, drop in organic performance on SERPs etc.

So to help businesses deal with site migrations effectively, these list of SEO website migration strategies below can help businesses grow, reach every milestone, and win online.

Does Website Migration Affect SEO?

Done well site migrations can be a boon for a site’s performance. In the past, one of my e-commerce clients noticed 200x traffic growth after SEO-assisted re-platforming migration. On the other side If migration happens without baking in SEO best practices it will risk the website's visibility and ranking across channels. Let me explain this using an example to make it easier for you

You run a Web Development Agency. You decided to update the " Progressive Web Apps Development service page" to “Single Page Application Development Services” i.e. need a change to URL & content. These new changes will result in losing rankings for discontinued pages, along with traffic, and audience. Also, create a poor experience for users accessing these discontinued web page from various sources i.e. internal web pages are external link sources. All these results in diminishing SEO authority the landing page has been established to date. This may not happen if you have taken assistance from an SEO consultant. Why because he/she would have suggested you implement redirection from the old URL to the new URL, this could diminish the impact the change had resulted.

So I would always recommend business webmasters implement site migrations assisted by SEO consultant.

Do You Think Website Migration is an Easy Task?

Website Migration is not as easy as we think, it needs a larger effort from multiple stack holders i.e. involvement of developers/programmers to write code, content/copywriters to draft fresh content or update retiring content, UX experts to refine the user experience, Designers for designing the right look and feel, CMS experts for supporting re-platforming and marketers for providing SEO website migration strategies to ensure success full relaunch of your website