Understanding the SEO Value of a Dedicated IP (Internet Protocol)

A dedicated IP address gives you greater control over your website’s reputation by preventing it from being negatively affected by other websites sharing the same hosting and IP address. It also improves your website’s loading speed, enhances server performance, and ensures stability—resulting in uninterrupted website accessibility.

Marketers Never Ask Clients to Opt for Dedicated IP to add value. I Don't think it is true.

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A dedicated IP is more of a reputation and security feature than a marketing one. I agree with this, as the impact of a dedicated IP on SEO is minimal.

The real difference lies in whether you are using shared hosting or independent hosting. When you already have your own hosting space, SEOs typically do not recommend opting for a dedicated IP to add SEO value.

In this case, it is more of a good-to-have than a must-have.

Go for a Dedicated IP when Opted a Shared Hosting: Marketers Request

One concern with the need for a dedicated IP arises when using shared hosting. A shared IP carries the risk of penalties if it is associated—knowingly or unknowingly—with a website flagged as malware or one engaged in black-hat SEO techniques. You can use a reverse IP lookup to check whether you are sharing the same IP with other websites.

SEO Use Case: Shared IP Impact on SEO

Raghava runs a sustainability outlet online store that shares hosting and an IP address with a networking website used for link farms and black-hat SEO services. In such a situation, Raghava’s sustainability outlet risks being penalized by Google and other search engines simply because it shares the same hosting and IP.

As a result, the sustainability outlet could lose visibility if the shared IP is flagged as spammy, potentially leading to deindexing or being ignored by search engine bots in the future. Google detects a website’s participation in link networks through its Penguin Algorithm.

The Dedicated IP is a Requirement for Email Marketers.

A shared IP can reduce email deliverability, increasing the risk of marketing emails landing in the spam folder.

With a dedicated IP, however, you keep your brand reputation under control, avoid negative SEO penalties, and ensure your marketing emails reach your customers’ inboxes.